laqshya
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
The awards recognise trailblazers in the marketing ecosystem for their creative, innovative and path-breaking works
e4m Staff Mar 21, 2024 9:59 PM
The right is for advertising placements both inside the terminal and on the landside
Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
e4m Staff Feb 29, 2024 6:14 PM
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The awards celebrate and honour the outstanding achievements of CMOs in the BFSI sphere
e4m Staff Oct 10, 2023 4:30 PM
The awards celebrate the achievements of CMOs in the BFSI sector for their outstanding work and innovation
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
e4m Staff Oct 9, 2023 11:08 AM
Yuvrraj Agarwaal promoted to Chief Strategy Officer and Satyabrata Das to be Chief Alliance Officer
e4m Staff Sep 20, 2023 1:46 PM
He joined the group in August last year as National Head (New Initiatives)
exchange4media Staff Sep 11, 2023 2:02 PM
The awards honoured game changers in the marketing industry for their innovative, creative and outstanding works
exchange4media Staff Mar 24, 2023 9:59 PM
The awards celebrate the best minds in marketing, and their innovative, creative and collaborative works
exchange4media Staff Mar 18, 2023 8:40 AM
Saurabh Khurana, Co-founder and CEO, Laqshya Live Experiences, spoke at the e4m India Brand Conclave, about the role of emotions in building brands
exchange4media Staff Mar 6, 2023 1:19 PM
The group will be entrusted with 360-degree marketing duties
exchange4media Staff Nov 3, 2022 12:08 PM
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
exchange4media Staff Sep 20, 2022 12:01 PM
This 60-day-long campaign comprises 750 high-impact OOH sites
exchange4media Staff Sep 5, 2022 12:33 PM
The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints
exchange4media Staff Jul 4, 2022 2:09 PM
Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform
exchange4media Staff May 18, 2022 1:41 PM
The marketing heads were honoured for their landmark works executed in 2021
exchange4media Staff Mar 30, 2022 10:05 PM
The awards celebrate the country's finest marketing leaders
exchange4media Staff Mar 29, 2022 10:55 AM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism
exchange4media Staff Sep 6, 2021 8:32 AM
The plan covers a wide spectrum of employees from junior to senior managers
exchange4media Staff Jul 21, 2021 11:33 AM
In collaboration with Mango People Media, LEC's new vertical will create original fiction and non-fiction content for OTT, digital, film and other mainstream platforms
exchange4media Staff Jul 15, 2021 3:16 PM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
exchange4media Staff Mar 15, 2021 12:05 PM
Hyderabad's Rajiv Gandhi International Airport (RGIA) is leading the revival of the aviation sector in India post the nationwide lockdown last year
exchange4media Staff Mar 8, 2021 3:23 PM
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
exchange4media Staff Feb 22, 2021 11:28 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya
exchange4media Staff Feb 19, 2021 1:14 PM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
Bhandari will be taking ‘a sabbatical due to personal exigencies’
exchange4media Staff Nov 4, 2020 3:43 PM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM