An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Varghese Chandy, VP, Marketing & Ad Sales, Malayala Manorama, shares his thoughts on R Rajmohan, CMO - North and East, Malayala Manorama, hanging up his boots
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making magazines relevant’
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run
Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help further
In conversation with e4m, the newspaper designing legend talks about his works, the changing media landscape of print in the digital age, and his creative process
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
The telecast has seen a phenomenal spike in viewership across digital and social media handles of Manorama News with two more days to go for the final tally to be presented
Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer