As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Vishal Gupta and Prashant Sinha's new venture uses market-tested best practices and playbooks, empowering brands through content, community, and commerce
The brand has released a digital video campaign for the range
This is a national program aimed at supporting mom-entrepreneurs
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
Kumar’s last role was at Kantar India where he was a Geo Lead for consumer division in North zone
The campaign features celebrity chef Ajay Chopra
MOMS Outdoor Media is the OOH agency for the campaign
The company will also launch its first-ever TV campaign with Sonam
Prior to this, Bhatnagar led the brand design mandate at RK Swamy BBDO
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Prior to this, Ohri has worked in Corporate Communications at Perfect Relations, Media Workshop among others
Deshmukh has 17 years of experience in managing content for businesses at scale across platforms
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Honasa has also acquired influencer-engagement platform Momspresso MyMoney
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Urges families to share responsibilities equally at home
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
#AgelessExpression has been conceptualised by All of the Above Studio
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
The report gleans insights into the changing face of motherhood in an increasingly nuclearized and digital world and a modern approach to childcare
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
The #IAmEnough campaign has been conceptualized by Momspresso
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
The brand collaborated with celebrated musicians like Usha Uthup and Kavita Krishnamurthy for a virtual musical concert to celebrate the spirit of mothers
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
256 small quadcopter drones took off to showcase various formations and stimulations
Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani
Yagnik has 20 years of experience in the Indian OOH industry
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020