moms
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
e4m Staff Jun 13, 2024 11:15 AM
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Chehneet Kaur Apr 16, 2024 8:45 AM
Vishal Gupta and Prashant Sinha's new venture uses market-tested best practices and playbooks, empowering brands through content, community, and commerce
e4m Staff Oct 12, 2023 3:51 PM
The brand has released a digital video campaign for the range
exchange4media Staff Aug 23, 2023 1:58 PM
This is a national program aimed at supporting mom-entrepreneurs
exchange4media Staff Aug 4, 2023 11:27 AM
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
exchange4media Staff May 18, 2023 1:33 PM
The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
exchange4media Staff May 9, 2023 5:32 PM
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
exchange4media Staff Jan 19, 2023 10:51 AM
Kumar’s last role was at Kantar India where he was a Geo Lead for consumer division in North zone
exchange4media Staff Sep 7, 2022 10:41 AM
The company will also launch its first-ever TV campaign with Sonam
exchange4media Staff Jun 7, 2022 1:22 PM
Prior to this, Bhatnagar led the brand design mandate at RK Swamy BBDO
exchange4media Staff May 30, 2022 1:14 PM
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Sonam Saini May 17, 2022 8:45 AM
Prior to this, Ohri has worked in Corporate Communications at Perfect Relations, Media Workshop among others
exchange4media Staff Apr 11, 2022 2:18 PM
Deshmukh has 17 years of experience in managing content for businesses at scale across platforms
exchange4media Staff Mar 9, 2022 1:35 PM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
Honasa has also acquired influencer-engagement platform Momspresso MyMoney
exchange4media Staff Dec 24, 2021 1:40 PM
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'
exchange4media Staff Aug 2, 2021 8:32 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Conceptualised by The Glitch, the campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts
exchange4media Staff Jan 19, 2021 1:06 PM
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
exchange4media Staff Jan 19, 2021 12:22 PM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television
exchange4media Staff Dec 15, 2020 11:56 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
#AgelessExpression has been conceptualised by All of the Above Studio
exchange4media Staff Oct 27, 2020 3:26 PM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
Noel Dsouza Oct 6, 2020 8:59 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
The report gleans insights into the changing face of motherhood in an increasingly nuclearized and digital world and a modern approach to childcare
exchange4media Staff Jul 2, 2020 4:46 PM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
The #IAmEnough campaign has been conceptualized by Momspresso
exchange4media Staff May 12, 2020 4:01 PM
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Noel Dsouza May 6, 2020 8:55 AM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
The brand collaborated with celebrated musicians like Usha Uthup and Kavita Krishnamurthy for a virtual musical concert to celebrate the spirit of mothers
exchange4media Staff Apr 27, 2020 10:00 PM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
256 small quadcopter drones took off to showcase various formations and stimulations
exchange4media Staff Mar 16, 2020 11:01 AM
Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani
exchange4media Staff Feb 2, 2020 6:00 PM
Yagnik has 20 years of experience in the Indian OOH industry
exchange4media Staff Jan 28, 2020 7:42 AM
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020
Noel Dsouza Jan 16, 2020 9:29 AM
