DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with cricket fans
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
DHL Express diversifies Mumbai Indians partnership with Men’s, Women’s teams and MI Cape Town
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
The two together launch "Har Innings Mein Beautiful” campaign
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
The brand has come on board as their Exclusive Global Merchandise Partner this year
The team has onboarded 11 new partners this year
The marketing campaign will use various touchpoints including TV, Digital, Out of Home and Radio
This is the 10th consecutive year of the partnership
The network will build an added layer of story-telling for the fans of MI
Dream11 has also partnered with Royal Challengers Bangalore in the WPL
The new jersey has been conceptualized by designer duo Shantanu & Nikhil
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
The brand has been part of the Mumbai Indians family for over a decade
As part of this association, Ashok Leyland logo & name will feature prominently on the back of the team’s jersey
This will be a three-year partnership
According to Brand Finance, Mumbai Indians has nearly doubled its brand value over the years with a 99% growth since 2009
Based in Cape Town, the new franchise will take forward the Mumbai Indians brand
The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing
According to some media experts the viewership decline is not alarming and the auction will still see a bidding war
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
Part of ‘Khelenge Dil Kholke’ campaign, the film features young talent from the Mumbai Indians squad - Tilak Varma, Aryan Juyal, Rahul Buddhi, Ramandeep Singh, Hritik Shokeen & Arshad Khan
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
While the company will be the Official sponsor of Chennai Super Kings, it will act as an Associate Sponsor for Gujarat Titans and Mumbai Indians
Bombay Shaving Company's logo will be seen on player helmets, caps and kits through the 2-month tournament
The huge hoardings have been put up across the city
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further
The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches
Mumbai Indians made the most expensive purchase of Rs 15.25 crore for wicket keeper-batsman Ishan Kishan
As part of the three-year partnership, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys
The 'Aplya Family Cha' campaign celebrates the team's bond with their fans
RISE Worldwide has also signed contracts with Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and Shikhar Dhawan earlier
It also became the most-watched match of season 14
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
As part of the partnership, Radio City has amplified Mumbai Indian’s campaign thought of ‘Yeh hai har Indian ki family’ on-air and on digital
KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
The seven teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad
This year, Dream11 has dwelled on the importance of Team Spirit in its campaign #TeamHaiTohMazaaHai & cricketers are all up for it as they take digs at each other in a fun banter