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How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
e4m Staff Nov 25, 2024 10:41 AM
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
The duo is set to be the face of Beats' existing and upcoming marketing campaigns that spotlight the brand's product lineup
e4m Staff Sep 4, 2024 12:17 PM
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Reports say that Shergill appeared before MIB officials on September 3 following government summons
e4m Staff Sep 3, 2024 12:42 PM
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
e4m Desk Aug 28, 2024 12:08 PM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
e4m Staff Aug 22, 2024 2:47 PM
The brand bagged gold for its ‘Hyundai X Man's World - The Drive Within’ campaign
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m Staff Aug 12, 2024 3:59 PM
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
e4m Desk Aug 12, 2024 10:09 AM
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Neeta Nair Aug 9, 2024 8:27 AM
Prior to this, Linda Cronin was with Initiative for over 7 years as Global Managing Partner
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Shantanu David Aug 8, 2024 9:03 AM
The campaign transcends makeup, celebrating qualities that make someone unique
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
e4m Staff Aug 1, 2024 10:44 AM
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
e4m Staff Jul 31, 2024 5:09 PM
A bench comprising Justice Hima Kohli and Justice Sandeep Mehta on July 9 asked MIB to submit an affidavit comprising recommendations for the SDC mechanism
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select news media organizations and not to all stakeholders
e4m Staff Jul 30, 2024 8:40 AM
Vidyuth Bhandary joined Pocket Aces in 2020 as Head of Content Production and Design. He was elevated in 2021
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Rahul Mandal Jul 26, 2024 3:13 PM
Nandadeep Jayakar has three decades of experience in management, operations and supply chain
e4m Staff Jul 25, 2024 12:41 PM
Mukesh Rishi has reprised his role from the 1998 cult favourite Gunda in boAt's new ad
e4m Desk Jul 24, 2024 12:09 PM
Bhandari is also the Founder and CEO of 'Jan ki Baat', an independent global on-ground public opinion technology and psephology company
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
e4m Staff Jul 22, 2024 1:41 PM
Adman Brendan Pereira, who passed away on July 21, had a great flair for creativity, aesthetics and photography combined with excellent people skills, remember industry colleagues
e4m Staff Jul 22, 2024 8:59 AM
Manoj Kandasamy will continue as Chief Digital Officer at GroupM's Motivator
e4m Desk Jul 20, 2024 11:15 AM
Other key winners include Amazon Ads, Madison Media, Interactive Avenues, Nestle India, Marico; Hari Menon, Co-Founder & CEO of BigBasket, is ‘IDMA Person of the Year’
e4m Desk Jul 19, 2024 10:59 PM
Prior to this, Bhavna Lalchandani was with Hindustan Times for 3 years as VP - Digital Business & Category Head (Integrated Marketing)
e4m Staff Jul 19, 2024 11:11 AM
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
Shantanu David Jul 17, 2024 8:58 AM
Nagendra Bhandari has also been appointed as DMCL’s Whole Time Director
e4m Staff Jul 15, 2024 12:12 PM
The collaboration aims to enhance Ergospace’s brand visibility, the company said
e4m Staff Jul 12, 2024 2:47 PM
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
e4m Staff Jul 10, 2024 5:55 PM
The SC declared that it has also allowed applications for intervention from ISA, AAAI, IAMAI, Association of Radio Operators, etc.
