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Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant

e4m Desk Aug 12, 2024 10:09 AM

Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream

e4m Staff Aug 6, 2024 6:53 PM

Chandrashekhar Bhosle was previously with SUGAR Cosmetics

e4m Staff Jun 18, 2024 4:43 PM

Nancy Tyagi is a 21-year-old self-taught designer

e4m Staff May 20, 2024 1:03 PM

The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues

e4m Staff Dec 21, 2023 5:34 PM

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more

Kanchan Srivastava Oct 12, 2023 8:57 AM

Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers

Kanchan Srivastava Sep 4, 2023 8:35 AM

Makeup industry players share with us how they're staying ahead of the game with AI adoption

Chehneet Kaur Aug 22, 2023 9:19 AM

'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand

e4m Desk Aug 8, 2023 12:26 PM

The business will be handled from the agency’s office in Mumbai

e4m Desk Jul 18, 2023 10:30 AM

Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition

e4m Desk Apr 1, 2023 8:22 AM

Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more

Kanchan Srivastava Mar 30, 2023 8:48 AM

The homegrown cosmetic brand has released three fragrances in the premium category

e4m Desk Mar 10, 2023 12:41 PM

The campaign celebrates International Women’s Day

e4m Desk Mar 8, 2023 4:03 PM

Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?

Kanchan Srivastava Jan 9, 2023 8:39 AM

The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions

e4m Desk Dec 18, 2022 10:00 AM

At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media

e4m Desk Dec 2, 2022 3:59 PM

#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh

e4m Desk Sep 10, 2022 8:47 AM

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more

Ritika Raj Jul 15, 2022 8:05 AM

SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms

e4m Desk Jun 28, 2022 11:45 AM

The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner

e4m Desk Mar 9, 2022 12:50 PM

The #BoldAndFree campaign went live on 22nd September

e4m Desk Sep 25, 2021 8:52 AM

The agency will oversee media strategy, planning and buying for the total portfolio of the brand

e4m Desk Sep 21, 2021 11:26 AM

Pednekar will headline the cosmetic major's key campaigns starting September

e4m Desk Sep 1, 2021 12:24 PM

He will lead the Direct to Consumer (D2C) division at the organisation

e4m Desk Jul 7, 2021 11:58 AM

Sikaria is former Managing Partner of Performics India

e4m Desk Jul 5, 2021 12:41 PM

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign

e4m Desk Mar 6, 2021 6:00 PM

Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self

e4m Desk Feb 20, 2021 8:44 AM

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM

The Gurugram-based digital solutions agency has also bagged digital marketing mandates for health and lifestyle brands including Kama Ayurveda, Kapiva and Tynor India

e4m Desk Sep 2, 2020 6:19 PM

The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations

e4m Desk Jun 25, 2020 10:34 AM

The makeup brand launched the products through e-commerce channels including its own website

e4m Desk Jun 20, 2020 12:00 AM

Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles

e4m Desk May 26, 2020 1:54 PM

As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones

e4m Desk May 12, 2020 1:53 PM

The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people

e4m Desk Mar 17, 2020 4:15 PM