osme
Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant
e4m Desk Aug 12, 2024 10:09 AM
The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues
e4m Staff Dec 21, 2023 5:34 PM
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Kanchan Srivastava Oct 12, 2023 8:57 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
'Disha's dedication to fitness and overall well-being perfectly aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products', said the brand
exchange4media Staff Aug 8, 2023 12:26 PM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM
Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition
exchange4media Staff Apr 1, 2023 8:22 AM
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Kanchan Srivastava Mar 30, 2023 8:48 AM
The homegrown cosmetic brand has released three fragrances in the premium category
exchange4media Staff Mar 10, 2023 12:41 PM
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Kanchan Srivastava Jan 9, 2023 8:39 AM
The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions
exchange4media Staff Dec 18, 2022 10:00 AM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
SGA will strengthen RENÉE ’s public relations through strategic communications and will boost its digital footprint on networking platforms
exchange4media Staff Jun 28, 2022 11:45 AM
The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner
exchange4media Staff Mar 9, 2022 12:50 PM
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
exchange4media Staff Sep 21, 2021 11:26 AM
Pednekar will headline the cosmetic major's key campaigns starting September
exchange4media Staff Sep 1, 2021 12:24 PM
He will lead the Direct to Consumer (D2C) division at the organisation
exchange4media Staff Jul 7, 2021 11:58 AM
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Sonam Saini Jun 2, 2021 9:06 AM
The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign
exchange4media Staff Mar 6, 2021 6:00 PM
Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self
exchange4media Staff Feb 20, 2021 8:44 AM
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season
Christina Moniz Nov 6, 2020 8:35 AM
The Gurugram-based digital solutions agency has also bagged digital marketing mandates for health and lifestyle brands including Kama Ayurveda, Kapiva and Tynor India
exchange4media Staff Sep 2, 2020 6:19 PM
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
exchange4media Staff Jun 25, 2020 10:34 AM
The makeup brand launched the products through e-commerce channels including its own website
exchange4media Staff Jun 20, 2020 12:00 AM
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles
exchange4media Staff May 26, 2020 1:54 PM
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
exchange4media Staff May 12, 2020 1:53 PM
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
exchange4media Staff Mar 17, 2020 4:15 PM
