Kuch Khaas Tha
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
piyush-pandey
Aaj Tak's Piyush Pandey moves on
Piyush Pandey was Executive Editor (Output); this was his third stint with the channel
Working with the Mad Men of Indian advertising has been an honour: Chintamani Rao
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
Industry veterans celebrate Chintamani Rao’s 50 years of professional brilliance
The gathering was a star-studded affair, graced by industry veterans, colleagues, friends, and family members of Chintamani Rao
Piyush Pandey becomes first Indian to be bestowed with Legend Award by LIA
London International Awards (LIA) is a global leader in awarding creativity and new ideas in Advertising, Production, Design, Technology
Piyush Pandey shares insights on crafting iconic ads
In Shantanu Deshpande’s podcast, the ad legend shares his personal and professional life experiences
Fortune wants you to rediscover the joy of 'ghar ka khana'
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
How Binaca struck the right note with Ameen Sayani's voice
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
LS polls: Who will bag BJP’s coveted media account?
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry sources
Luna ropes in Piyush Pandey for its relaunch in India
It is a very nostalgic moment for me, said Piyush Pandey on working with the brand once again after 35 years
At Ogilvy, you learned from Piyush Pandey even if you never met him
Guest Column: Adman Aalap Desai, the CCO and Founder of tgthr, writes about learning the ropes of advertising from the ad maven Piyush Pandey during Desai's stint at Ogilvy
When you enjoy your job, you don’t count the years: Piyush Pandey
Piyush Pandey, the man behind the iconic campaigns of Cadbury, Fevicol and polio, shares his creative journey, and more
‘Piyush will always be the heart of Indian advertising’
Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shared with us his admiration for Piyush Pandey, the adman who was then appointed as Ogilvy India's Chief Advisor
Piyush Pandey: Always a man of ideas with that Indian touch
Ganapathy Viswanathan, independent communication consultant and content specialist, on Piyush Pandey taking the advisory role at Ogilvy and more
'Piyush Pandey not only impacted Ogilvy but also changed the face of Indian advertising'
Guest column: Chintamani Rao, Strategic Marketing and Media Consultant remembers a young Piyush Pandey and his subsequent rise to creative superstardom
Exits, elevations and everything in between from the Indian adland this year
From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories from the creative agencies
‘Piyush taught me how a complete ownership about what one does leads to magic’
Guest Column: Vivek Sharma, Founder of Altivyst Advisors, shares the “multiple lessons” that he learnt while working with Piyush Pandey as the CMO of Pidilite
‘Piyush will always be the heart of Indian advertising’
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed as Ogilvy India's Chief Advisor
'Piyush Pandey represents the era of humanity and human ingenuity'
Guest Column: Adman Ajay Gahlaut pens down his heartfelt paean for Pandey, who, in his words, 'keeps the industry’s flag flying'
Piyush Indianised Indian advertising: K V Sridhar
Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s
Piyush Pandey's legacy: Ads that made India
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
'Piyush Pandey's real connect with people and situations reflects in his work'
Guest Column: CVL Srinivas, Country Manager, WPP India, writes that the easiest way to introduce oneself is to say that one works in the same company as Piyush Pandey
Will surely drive BJP’s campaign in 2024, if they call me: Piyush Pandey, Ogilvy
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role of AI in agency’s work, and more
Piyush Pandey moves into advisory role, Hephzibah Pathak to take charge at Ogilvy India
Pathak will be the Executive Chairperson of Ogilvy India, the first woman in this role
What will it take to create a culture of responsibility in advertising?
Subhash Kamath, Piyush Pandey, Vikram Sahay, Sudhanshu Vats and Atul Khosla sit down for a panel discussion at the launch of ASCI Academy
Don’t worry about the metals, keep doing the great work: Piyush Pandey to Indian adland
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes Lions 2023
Campaign celebrates resilience, determination & indefatigable spirit of Adani Group
The #Humkarkedikhatehain film has been created by Ogilvy
Ogilvy wins creative mandate for Eveready India
The mandate will be handled by Ogilvy’s Mumbai and Kolkata offices
Ashok Leyland unveils new tagline with TVC
The brand’s new tagline is ‘Koi Manzil Door Nahin’
Want Ogilvy India to become the feeder for rest of our markets: Devika Seth Bulchandani
Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
Devika Bulchandani grooves to bhangra at Ogilvy Mumbai office
The Global CEO of Ogilvy World Wide, who was visiting the Mumbai office, broke into an impromptu dance along with Piyush Pandey who was playing the 'sapp'
Influencer marketing: Will govt guidelines undermine ASCI’s authority?
After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers
When you enjoy your job, you don’t count the years: Piyush Pandey, Ogilvy
Pandey, Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy, completes 40 years at the agency. exchange4media spoke to him to understand his creative journey, and many other things
Tithi Ghosh named President & Head of Ogilvy Bengaluru
Ram Moorthi moves on after a 25-year stint
New advertising guidelines to be released in 10-15 days: MCA Secretary
The first definition of creativity is that you are not screwing up somebody else's life, says Piyush Pandey during a discussion with MCA Secretary Rohit Kumar Singh and ASCI Chairman Subhash Kamath
Goafest 2022: Riveting conversations, engaging sessions & performances to mark Day 1
The new AAAI logo is set to be unveiled at the festival today
#AapKiskeSaathDekhoge, asks Swiggy
Brand David and Ogilvy’s IPL campaign for Swiggy consists of 18 slice-of-life stories
‘We have lost a stalwart, a gentleman with a golden heart’
Piyush Pandey, Global Creative and Executive Chairman, Ogilvy India, goes down the memory lane as he remembers legendary ad man, theatre personality and civic activist Da Cunha
Ad industry mourns the loss of Gerson da Cunha
Friends and colleagues remember Da Cunha for his tremendous contribution to the advertising world as well as to social causes. He breathed his last on Friday
The age of high EQ ads
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
FreshToHome drives home its promise of freshness in new campaign
The brand has teamed up with Ogilvy to create a 12-film series to be aired in 8 languages
New Cadbury ad not a remake, but a retake: Piyush Pandey
Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign
Cadbury & Ogilvy reimagine iconic ad with a gender role reversal
While the new ad retains the format and the tune of the original, it celebrates how far women have come
Winning a Grand Prix is like winning a cricket match: Piyush Pandey
Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Ogilvy names Piyush Pandey as Chairman, Global Creative & Liz Taylor as Global CCO
Along with taking on a new role, Piyush Pandey will continue to serve as Chairman of Ogilvy India
e4m TV First: Bharat Puri & Piyush Pandey discuss the essence of good communication
At the e4m TV First Conference, Bharat Puri and Piyush Pandey, in a fireside session, share their views on the nuances of brand communication on television
e4m TV First: Experts to discuss 'TV for Brands' as the most trusted & effective medium
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
Ek baar lagwaiyye aur humara naam bhool jaiyye, says Finolex Pipes in new ad by Ogilvy
The campaign will break on April 2021 on television and digital platforms
McCann’s Devika Bulchandani appointed as CEO of Ogilvy North America
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative Officer