e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
product
Meesho appoints Mohit Rajani as Chief Product Officer
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
Cinthol Foam Bodywash launched with a refreshing new TVC
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
Siddhartth Injetti Balu joins SVF Productions
Siddhartth Injetti will handle script development for feature films and web series
Ashish Joshi named VP – Sales at Rich Products Corporation
Prior to this, Ashish Joshi was with Nivea India as Sales Director
Is Karan Johar’s Dharma Productions looking for investors?
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Justhuman enters luxury skincare market with neurocosmetics-powered products
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
Vishal Chadha appointed COO of Bajaj Electricals’ Consumer Products Business
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Honasa Consumer appoints Nilesh Kotalwar as Senior VP of Online Revenue & Growth
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
Tata Consumer Products calls for media pitch worth Rs 150-200 crore
Wavemaker is the incumbent agency
D2C's pricey play: A winning bet?
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Godrej Consumer Products wants to work on expanding market presence: Ashwin Moorthy
Ashwin Moorthy, CMO of GCPL, shared that ad spends constitutes 10-12% of their total expenditure
Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Plum set to increase marketing spends by 60% in H2: Shankar Prasad
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Ritesh Sud elevated to VP - National Brands, Packaged Beverages at Tata Consumer Products
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
Nachiket Pantvaidya named General Manager, Sony Pictures International Productions - India
Nachiket Pantvaidya was earlier Group CEO, Balaji Telefilms
Lada Guruden Singh quits as GM, Sony Pictures International Productions, India
Lada Guruden Singh has signed a production deal with the studio
Amazon confirms Aparna Purohit's departure
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
Aparna Purohit to move on from Amazon Prime Video
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Puneet Gupta is Head of Communications, INOX Air Products & INOX India
Previously, he was working as DVP - Corporate Communications at PVR INOX Ltd
Godrej family announces split of conglomerate; Adi & Nadir to keep Godrej Industries Group
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
L’Oréal India appoints Raagjeet Garg as Director – Consumer Products Division
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
Vikram Sharma to Head Consumer Products for Warner Bros. Discovery across APAC
Vikram Sharma has been with Warner Bros. Discovery for five years
realme ropes in Shahid Kapoor as product ambassador
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
Tata Consumer Products takes home 5 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
Some iconic campaigns worked more for my career than for the brand: Sudhir Sitapati
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Karisma Kapoor stars in new digital campaign for Kinder Schoko-Bons Crispy
The campaign introduces a series of three films that also feature Subhashree Ganguly and South Indian influencer Allu Sneha Reddy
Parle G equates Genius with Goodness in new campaign
The set of five films has been created by Thought Blurb Communications
Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains
Most creative spots we saw between December 1 and 15
Godrej Consumer Products launches TVC for its new liquid detergent
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products
Tata Consumers Products posts 11% operational revenue growth in Q2
The company’s revenue for 6 months stands at Rs 7,475 crore, up 12%
From stores to screens: Legacy brands rewrite the D2C script
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Brands can retain the new generation only by moving at their pace: Amedeo Aragona
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
Parle Products releases three-film TV campaign for KrackJack
The campaign has been created by Thought Blurb Communications
MiQ appoints Rohit Monga as the Head of product and partnerships for India
In his last role, Monga headed the sales team at Criteo
GCPL sees a 59.09% YoY uptick in ad spends in Q1
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
Varun P Sinha gets additional role as Head of Product Comms at Samsung
Sinha joined the company in 2016
Juggernaut Productions ties up with Pratilipi to develop content for OTT
As per the collaboration, the production house will develop web series, films, and documentaries for various OTT platforms
Godrej Consumer Products to acquire FMCG business of Raymond Consumer Care
The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale
Akshay Kumar & The Good Glamm Group join hands to create men’s wellness products
This association marks the entry of the Good Glamm Group into the men’s personal care and wellness category
Ad spends in digital is going to go up for Tata Consumer Products: Puneet Das
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
BeanstalkAsia wins integrated creative mandate of Walplast
The agency will curate brand-building solutions and lead social media and content strategy for the company
Walplast unveils corporate makeover to become Rs 2000 cr group by Y2025
To achieve this, the company has forayed into new product categories of gypsum products, construction chemicals, admixtures & blocks business
Vir Das hacks his meat cravings in ad for UnCrave
Das is the brand ambassador for the plant-based meat company by Licious
GroupM's Motion to invest Rs 300 crore in content production: Ashwin Padmanabhan
Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM - India
Reliance to acquire 50% stake in Sosyo Hajoori Beverages
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
McDonald’s Emily in Paris placement: Tastes off or just fine?
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Reliance Consumer Products to acquire 51% controlling stake in Lotus Chocolate Company
The deal is valued at Rs 74 crore
Himalaya's new ad for baby oil celebrates the best of both worlds
The brand has released the campaign to mark the launch of its Baby Massage Oil – with the goodness of Mustard and Coconut
Schbang ropes in Jennifer Chhor as VP-Integrated Solutions
Chhor joins from Tata Consumer Products where she was Associate Director, Digital Media & Marketing