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According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
e4m Staff Sep 2, 2024 11:54 AM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
e4m Staff Jul 30, 2024 5:25 PM
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
In his previous role, Anuj served as the Chief Product & Marketing Officer at Jupiter Money
e4m Staff Jun 19, 2024 6:53 PM
The account will be handled by Team Pumpkin’s team based out of Gurgaon
e4m Staff May 21, 2024 3:35 PM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
e4m Staff Mar 20, 2024 3:23 PM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
The campaign is centred on educating parents about the importance of vital nutrient absorption
e4m Staff Feb 29, 2024 4:20 PM
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
NATIVE CONTENT Feb 14, 2024 7:33 AM
BW Businessworld and BW SustainabilityWorld’s awards recognise the contributions and work of the changemakers in the recycling industry, providing a platform for insightful panel discussions
e4m Staff Feb 7, 2024 12:34 PM
The event will navigate the terrain of and the advancements in the recycling industry in India
e4m Staff Jan 29, 2024 1:42 PM
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Tanzila Shaikh Jan 26, 2024 10:55 AM
The specialised learning sprint has been designed for startup founders and early team members to build a competitive advantage in a crowded market
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
e4m Staff Dec 15, 2023 1:54 PM
Ankur Gattani joined WebEngage in 2021 to head the marketing function
e4m Staff Nov 22, 2023 3:23 PM
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R Commerce
e4m Staff Oct 20, 2023 8:22 AM
At the exclusive roundtable, experts will share insights on the theme ‘Unlocking Brand Growth: From Acquisition to Retention’
e4m Staff Oct 10, 2023 11:03 AM
The Swarn Banga film has been conceived and executed by Team Scarecrow M&C Saatchi
The brands getting featured in the series include Power Gummies, Nasher Miles, Chowman, Regrip, Zoff Spices, and Freakins
exchange4media Staff Aug 14, 2023 10:05 AM
The actor features in a new campaign conceptualised by WYP, a Wondrlab company
exchange4media Staff Aug 13, 2023 4:00 PM
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
exchange4media Staff Aug 7, 2023 6:44 PM
The new campaign encourages men to celebrate every occasion and milestone
exchange4media Staff Jul 24, 2023 10:14 AM
The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023
exchange4media Staff Jul 21, 2023 9:10 AM