Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
Prior to this, Jon Stevens was the Managing Director at Zenith UK
The agency has also conceived Cristopher, a human brand mascot
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
In his previous role, Anuj served as the Chief Product & Marketing Officer at Jupiter Money
The account will be handled by Team Pumpkin’s team based out of Gurgaon
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
The campaign is centred on educating parents about the importance of vital nutrient absorption
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
BW Businessworld and BW SustainabilityWorld’s awards recognise the contributions and work of the changemakers in the recycling industry, providing a platform for insightful panel discussions
The event will navigate the terrain of and the advancements in the recycling industry in India
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
The specialised learning sprint has been designed for startup founders and early team members to build a competitive advantage in a crowded market
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
Ankur Gattani joined WebEngage in 2021 to head the marketing function
Lalit Sakurkar and Yuvraj Gorule as Group Creative Directors
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R Commerce
At the exclusive roundtable, experts will share insights on the theme ‘Unlocking Brand Growth: From Acquisition to Retention’
The Swarn Banga film has been conceived and executed by Team Scarecrow M&C Saatchi
The mobile-only internet browser has been founded by Arjun Ghose
The brands getting featured in the series include Power Gummies, Nasher Miles, Chowman, Regrip, Zoff Spices, and Freakins
The actor features in a new campaign conceptualised by WYP, a Wondrlab company
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
The new campaign encourages men to celebrate every occasion and milestone
The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023
The Global CEO of Mindshare delivered a keynote address on ‘Good Growth’ at the e4m Conclave 2023
She has been previously associated with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Net Profit grew 19% to Rs. 169.1 crore
Gross profit in the March quarter was down 6.6 per cent on account of higher commodity costs, the company said in its financial statement
We revisited the iconic ad, which always makes its way into conversations about the summer heat
The film, by Scarecrow M&C Saatchi, captures the beauty of Thanjavur, its architecture, its royal palace and its artistic traditions through the musical journey of two friends
She joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team
The film is about a business owner whose factory is at a standstill due to a shortage of funds
The report examines major shifts and outlines best practices in investment strategies
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
The campaign celebrates International Women’s Day
During her India visit, Brown spoke about the many expectations from PHD as a media agency in a fast-paced market like India
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets