Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
The agency has also conceived Cristopher, a human brand mascot
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
Lalit Sakurkar and Yuvraj Gorule as Group Creative Directors
The Swarn Banga film has been conceived and executed by Team Scarecrow M&C Saatchi
She has been previously associated with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney
The film, by Scarecrow M&C Saatchi, captures the beauty of Thanjavur, its architecture, its royal palace and its artistic traditions through the musical journey of two friends
The film is about a business owner whose factory is at a standstill due to a shortage of funds
He has spent seven years in Scarecrow
The film will be running across TV Channels, digital and social media platforms
Ropes in real estate expert Sarat Sinha to head it
The message has been dedicated to the sons and daughters of India’s creative families
Executed by Scarecrow M&C Saatchi, the campaign will be launched on TV and will be supported by print ads, radio spots, innovative outdoors, and digital engagement initiatives
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
The digital film has been conceptualized by Scarecrow M&C Saatchi
From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
The brand will be handled by the agency’s Mumbai office
The film by Scarecrow M&C Saatchi has been shot by Bosco Bhandarkar, cinematography helmed by Vikash Nowlakha, and produced by Jungle Films
The campaign, conceptualised by Scarecrow M&C Saatchi, is for a Daughter’s Day collection inspired by dream catchers
The account will be handled by the agency’s Mumbai office
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
The campaign will also be promoted on social media through Facebook and Instagram
Prior to this, Assudani worked with Lowe Lintas
The agency has brought to the forefront the age-old romance of chai and rain
This is Scarecrow’s second stint with the Reliance Industries after having handled Reliance Digital, Only Vimal and other brands from the RBL portfolio
Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands
The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times
Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns
The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar