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Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM

This integration will allow GTPL users access to DistroTV's streaming channels
e4m Staff Sep 4, 2024 10:36 AM

The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
e4m Staff Sep 3, 2024 12:12 PM

The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM

Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
e4m Desk Aug 26, 2024 12:51 PM

#FireSeJyaadaJaanleva is a campaign that showcases RR Kabel's ongoing efforts to promote safety and awareness
e4m Staff Aug 22, 2024 2:49 PM

The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
e4m Staff Aug 20, 2024 3:11 PM

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM

'Rishabh Pant's journey reflects AESL's ethos of perseverance and excellence,' said the company about the appointment
e4m Staff Aug 7, 2024 12:32 PM

According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Sonam Saini Aug 1, 2024 8:19 AM

Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
e4m Staff Jul 30, 2024 5:25 PM

Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how creative minds can make the best use of AI
e4m Staff Jul 22, 2024 9:06 AM

Nagendra Bhandari has also been appointed as DMCL’s Whole Time Director
e4m Staff Jul 15, 2024 12:12 PM

Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM

Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM

The coverage will be available across the Sports18 Network and for free on JioCinema
e4m Staff Jul 12, 2024 3:54 PM

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM

If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
e4m Staff Jun 17, 2024 2:37 PM

The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
e4m Staff Jun 10, 2024 2:04 PM

Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Prathama Tripathi Jun 7, 2024 6:16 PM

Arvind Limited will work closely with L&K Saatchi & Saatchi to redefine its brand positioning and strategy in a highly competitive market
e4m Staff Jun 5, 2024 12:46 PM

Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Shantanu David May 30, 2024 8:44 AM

Prior to this, Mohit Raina was with IKEA as Marketing Communications Manager
e4m Staff May 27, 2024 12:41 PM

The merger between the two will not cause any 'appreciable adverse effect on competition in India,' RIL told CCI
e4m Desk May 27, 2024 10:48 AM

Mishra has worked at global organisations like IBM, GE, and L&T before
e4m Staff May 20, 2024 5:15 PM

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
e4m Staff May 13, 2024 8:09 AM

At e4m’s Connected TV Conference 2024, industry experts talked about converging linear TV & non-linear mediums for omnichannel success
e4m Staff May 10, 2024 4:13 PM

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
e4m Staff May 10, 2024 8:48 AM