The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
Bansal was earlier Executive Committee Member at ITC Foods
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
He joins Lumio after serving as Head of Brand Marketing at POCO India
Saugata Basuray will take on the role of Interim CEO in addition to his current role of Wholetime Director & Head B2C Sales
In a statement released on social media, he acknowledged that his words in response to a media question were inappropriate and expressed regret
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Brand Street has expanded its operations into Pune
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
This integration will allow GTPL users access to DistroTV's streaming channels
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
Prior to this, Saloni Arora was Head of Marketing at the company
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
#FireSeJyaadaJaanleva is a campaign that showcases RR Kabel's ongoing efforts to promote safety and awareness
The campaign uses AI to generate stories in Tamil for kids
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
The acquisition will be an all-cash transaction for the IP-based gaming studio
The brand won the gold metal under the ‘Best PPC’ category
At News Nation, Aamir Shafi was responsible for the execution of all ATL & BTL communications
'Rishabh Pant's journey reflects AESL's ethos of perseverance and excellence,' said the company about the appointment
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
The campaign has been conceptualised by Talented
She was previously with BVUR Innovations India as its Director of Intellectual Property
Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how creative minds can make the best use of AI
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
Nagendra Bhandari has also been appointed as DMCL’s Whole Time Director
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
The coverage will be available across the Sports18 Network and for free on JioCinema
Ashmita Pillay was GM - Corporate Communications at Tata Motors
The name is intended to convey the Company’s customer-centric approach
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
The company is reportedly aiming at raising $2.5 billion-$3 billion
Anupam Katheriya is the CEO of Cholayil Private Limited
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Arvind Limited will work closely with L&K Saatchi & Saatchi to redefine its brand positioning and strategy in a highly competitive market
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV