The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics marketers share how they are prepping for this emerging trend
At e4m TechManch 2024, Vikram Gupta, Founder and Managing Partner of IvyCap Ventures, spoke on the topic, The Indian Landscape: Opportunities & Challenges for Investors
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
The Global Director - Brand and Creative of consumer tech company Nothing spoke to e4m on the brand’s design and marketing philosophy, its brick-and-mortar plans in a digital future, and more
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
At e4m Digital 40 Under 40 Summit, Swarup, Managing Partner, Sigma Ventures, said that not just individuals but businesses and economies too need to increase their focus on technology