advertising-industry
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January 24
Paawan Sunam Jan 25, 2024 8:09 AM
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
Tanzila Shaikh Dec 26, 2023 8:19 AM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
Creative greats share their ideas for Independence Day if they were given no briefs, no rules and absolute liberty
Tanzila Shaikh Aug 16, 2023 8:57 AM
There will be three categories - Vocals Solos (Indian), Vocals Solos (Western) and Bands (Indian & Western – mixed)
exchange4media Staff Apr 21, 2023 3:32 PM
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
Naziya Alvi Rahman Apr 20, 2023 8:41 AM
The agencies will work with the company in overseeing media strategy, advertising operations & performance measurement
exchange4media Staff Apr 8, 2022 2:00 PM
Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising
Shantanu David Mar 24, 2022 8:39 AM
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers
exchange4media Staff Feb 25, 2022 8:44 AM
Guest Column: Filmaker R. Balki remembers Gerson Da Cunha as a person who had dedicated his mind, body and soul to the issues of the world around him and was tirelessly fighting to solve them
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Kanchan Srivastava Oct 21, 2021 8:42 AM
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
exchange4media Staff Aug 13, 2021 8:37 AM
In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility
exchange4media Staff Aug 11, 2021 7:53 AM
The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences
Christina Moniz Jul 27, 2021 2:39 PM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic
Christina Moniz May 11, 2021 8:50 AM
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Simran Sabherwal Apr 26, 2021 9:01 AM
News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%
exchange4media Staff Apr 23, 2021 6:55 PM
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
exchange4media Staff Mar 24, 2021 4:43 PM
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
exchange4media Staff Mar 24, 2021 12:35 PM
As per weekly data, Lizol continues to lead top ten brands list
exchange4media Staff Mar 19, 2021 8:51 AM
FMCG and e-comm categories grew by 36% and 21% YoY during this period
exchange4media Staff Mar 19, 2021 7:57 AM
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
Misbaah Mansuri Mar 8, 2021 8:53 AM
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
exchange4media Staff Mar 1, 2021 4:01 PM
Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience
Nafisa Shaheen Feb 25, 2021 9:13 AM
Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
exchange4media Staff Feb 24, 2021 12:51 PM
Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year
exchange4media Staff Jan 22, 2021 5:08 PM
e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September
exchange4media Staff Jan 19, 2021 9:15 AM
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders
Mithila Saraf Jan 12, 2021 8:32 AM
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand'
exchange4media Staff Dec 6, 2020 4:00 PM
Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth
Naziya Alvi Rahman Oct 6, 2020 9:00 AM
Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well
Neeta Nair Jun 17, 2020 8:42 AM
The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses
Misbaah Mansuri May 21, 2020 8:03 AM
Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections
exchange4media Staff May 13, 2020 2:52 PM
Leaders emphasize the importance of reflection, reframing and resilience to bring out the creative best in such challenging times
Misbaah Mansuri Apr 24, 2020 8:43 AM
In today's edition of our 'Beating All Odds' series, Anand Bhadkamkar, CEO of Dentsu Aegis Network India, speaks with Naziya Alvi Rahman, Editor of exchange4media
Naziya Alvi Rahman Apr 15, 2020 8:33 AM
In our 'Beating All Odds' series, Navin Khemka, CEO South Asia, MediaCom, speaks with Naziya Alvi Rahman, Editor of exchange4media
Naziya Alvi Rahman Apr 14, 2020 8:14 AM
