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Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
e4m Staff Jan 15, 2026 11:47 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
e4m Staff Nov 14, 2025 1:35 PM
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
e4m Staff Aug 29, 2025 3:37 PM
The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Shantomoy Ray Aug 26, 2024 9:12 AM
The 'Dard Hum Sambhal Lenge' campaign celebrates those who push through their own discomfort to help others
e4m Staff Aug 15, 2024 12:00 PM
The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress
e4m Staff Aug 15, 2024 8:00 AM
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
e4m Staff Aug 14, 2024 8:05 AM
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
e4m Desk Aug 12, 2024 10:39 AM
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once the merger deal is closed
Aditi Gupta Aug 9, 2024 8:26 AM
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
Vijay Savant joins GS Caltex from LG Chem, where he served as Global Project Development Director
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
e4m Staff Aug 5, 2024 12:18 PM
At a fireside chat, Emami’s Gul Raj Bhatia shared insights on the evolution of India’s healthcare consumers and market
e4m Staff Aug 5, 2024 12:09 PM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
Shivam Puri, MD and CEO, Cipla Health, addressed a keynote session at the e4m Health and Wellness Marketing Conference, on the diverse needs of a global market
e4m Staff Aug 2, 2024 12:55 PM
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
At e4m Health & Wellness Marketing Conference, Sandeep Verma, Country Head (India, B’desh, SL), Bayer, spoke to Dr Annurag Batra, Chairman & Editor-In-Chief- BW Businessworld and e4m
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
The agency took home 8 metals including 4 golds and 4 silver metals across categories
The agency bagged 9 metals including 4 golds, 2 silver and 3 bronze metals for their outstanding work and creativity
The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
Available in both print and digital formats every Wednesday, TOI Health+ features the latest in health, nutrition, wellness, and prevention with a special focus on health tech
e4m Staff Jul 31, 2024 2:16 PM
The fifth edition of the conference will focus on the theme ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
e4m Staff Jul 31, 2024 9:05 AM
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
e4m Staff Jul 29, 2024 3:21 PM
The upcoming edition of the conference will shed light on ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
e4m Staff Jul 23, 2024 9:00 AM
This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric Ai product and Simplus’s content intelligence in the financial domain
e4m Staff Jul 18, 2024 12:36 PM
Uday Shankar is also the only media thought leader to have won two coveted titles - Impact Person of The Year (2010) and Impact Person of the Decade (2014)
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
e4m Staff Jul 15, 2024 10:01 AM
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories
Abhijeet Maheshwari joins Piramal Realty from Tata Realty Infrastructure
e4m Staff Jul 2, 2024 12:43 PM
The mandate is to change the brand perception and for focusing on the ready-to-eat segment
e4m Staff Jun 25, 2024 8:41 AM
The two parties have reportedly filled Form 2, which notifies CCI about the merger and its impact on competition
e4m Staff Jun 15, 2024 11:09 AM
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Ritika Raj Jun 12, 2024 1:07 PM
Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women in light of their menstrual health
e4m Staff May 28, 2024 8:58 AM
The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
e4m Staff May 23, 2024 4:47 PM
Ritu Mittal has been associated with Bayer Consumer Health for 4 years now
e4m Desk May 23, 2024 12:13 PM