Caltex Lubricants signs cricketer Ravindra Jadeja as brand ambassador
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
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Dangal TV becomes Lucknow Super Giants’ Official Entertainment Partner
Dangal TV will have its logo presence on the Jersey of Lucknow Super Giants’ players.
NDTV Food Awards 2024: Shining a spotlight on India's culinary stars
The event celebrated exceptional achievements in various categories, recognizing the outstanding contributions made by chefs, restaurateurs, and culinary establishments
SBI Life Insurance partners with Lucknow Super Giants
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
Joy Personal Care announces partnership with Gujarat Giants
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
ACC teams up with Gujarat Giants for Pro Kabaddi League 2023
The Gujarat Giants started its journey in 2017 with the slogan ‘Garjega Gujarat’
Parul Menghani launches Good Ants Media
Good Ants Media aims to redefine storytelling, sparking transformation in narrative craft and audience engagement
Smriti Mandhana highlights the only 'problem' with using Gulf Pride Scooter Plus in new ad
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
Rahul Dravid is Mr Dependable in new MAK Lubricants campaign
The campaign comprises three TVCs aimed at car, bike and truck owners
Tech giants, ed tech cos face 18% IGST
These companies will be taxed for their services in the Online Information Database Access and Retrieval category
Ants Digital appoints Anil Sathiraju as Vice President, Growth Initiatives
In his last stint, Anil was Head of South Entertainment at Wavemaker
BPCL’s MAK Lubricants partners with Shah Rukh Khan’s ‘Jawan’
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
Vijay Deverakonda stars in fiery Wild Stone CODE ad
The brand film is set to premiere during the 2023 ICC World Test Championship
RA Brand Consultants: Branding & marketing agency set to revolutionize industry
RA combines strategic vision and creative expertise to redefine brand narratives
We are going to invest more in digital & traditional media: Amit Ghugre, Shell Lubricants
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign
Jigsaw Brand Consultants names Adnan Pocketwala as Senior Insights & Strategy Director
Adnan brings over 15 years of marketing experience
Bondtite Bonds with Lucknow Super Giants for IPL 2023 campaign
The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran
PR industry trends to look out for
Highlights from Public Relations Consultants Association of India’s SPRINT 2022-23
Somany Ceramics is the Official Partner of Lucknow Super Giants
Lucknow Super Giants players will flaunt Somany’s logo on the helmet and cap
Somany Ceramics becomes Official Partner of Lucknow Super Giants
Lucknow Super Giants will flaunt Somany’s logo on the helmet and caps
Shyam Steel joins hands with Lucknow Super Giants as Principal Sponsors
Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey
Life in the time of layoffs: What lies ahead for the tech world?
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Ants Digital launches 6th service vertical, ropes in Ryan Alan Marshall
Marshall has joined as Senior Director to lead its Public Relations & Advisory arm
Tech giants’ ad revenues hit plateau: Is global recession the only reason?
Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
Smriti Mandhana is brand ambassador for Gulf Oil Lubricants
Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand
ANTS Digital bags digital, brand & performance marketing mandate for VEGA's new vertical
The agency will be responsible to launch this vertical across digital and social platforms, and create innovative campaigns for the brand's B2B market
Credenc unveils its first IPL ad with Lucknow Super Giants players
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations
Gigabyte Technology is Associate Sponsor for Lucknow Super Giants
The brand will sponsor the team’s headgear with its logos on the side and back
A true leader is willing to unlearn and relearn along the journey: Elisha Saigal
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Saigal, Founder and CEO, El Sol Strategic Consultants, recounts the roadblocks she has had to overcome in her career
Greenply launches cheer anthem to bolster association with Lucknow Super Giants
The brand has joined hands with the team as Associate Partner
Greenply joins hands with Lucknow Super Giants as Associate Partner
The players and official members of Lucknow Super Giants team will be sporting the Greenply logo on the right-side chest of their match day jersey
Sunstone Eduversity partners with Lucknow Super Giants for IPL
As part of the association, Sunstone has launcheD #JeetegaSparkHi campaign to announce scholarships for deserving students for the duration of IPL
IPL 2022: Credenc.com to be sponsors of Lucknow Super Giants
LSG will sport the brand’s logo on the jersey sleeves
Mumbai Indians welcomes rivals with ‘Khelo Dil Khol Ke’ hoardings
The huge hoardings have been put up across the city
I firmly believe IPL is the No. 1 media property: Jigar Rambhia, Wavemaker
The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further
ACKO is associate sponsor for Kolkata Knight Riders, Gujarat Titans & Lucknow Supergiants
As a part of the partnership, the players of the three IPL teams will sport the brand logo on their headgear
'Nita Joshi was the best partner one could ask for'
Guest Column: K&J Search Consultants Executive Director Abha Kapoor remembers her business partner & best friend, Joshi, & says it would be impossible to fill the void created by her departure
Nita Joshi, founding partner of K&J Search Consultants, no more
Joshi was suffering from cancer and passed away on Tuesday
RPSG Group's IPL team to be called Lucknow Super Giants
The name was decided based on the feedback received from fans as part of 'Naam banao naam kamao' contest
PRCAI endorses the International Declaration of Communications Professionals & Researchers
The PRCAI has now become the first signatory of this Global Declaration in India
Kleen Skin hands over its digital mandate to ANTS Digital
ANTS Digital will revamp the visual identity of the brand and enhance its online presence
Friends Adult Dry Pants unveils digital leg of its freedom campaign ‘Azadi Mubarak'
The campaign aims to bring forth stories of incontinence sufferers from different walks of life who have adopted adult diapers and are now enjoying their Azadi
Ants Digital ropes in Faisal Haq as its new COO
Haq comes with over 21 years of experience and has joined Ants after working for WATConsult-Dentsu International for over 6.5 years in the capacity of EVP Operations and Business Development
Aparshakti Khurana teams up with Gulf Oil India and Zoom for celeb show
The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate
Debanjali Sengupta is Country Head for Shell Lubricants India
She succeeds Raman Ojha, who has moved on to take over as Vice President - Global Head (Construction & Roads)
IPG appoints Q Khan as the new owner of Dambulla Giants
Khan has been actively involved in cricketing communities both at grass root levels and at the professional first-class level
ANTS Digital bags digital & creative marketing mandate for Armes Maini
The agency will strategise digital initiatives and creatives for the brand, enhancing its presence across all social platforms
Ants Digital appoints Sai Krishna as Branch Head for south
Sai Krishna joins Ants after working for E&Y
GBKC Global assigns brand strategy, digital and creative mandate to Ants
The mandate includes managing corporate brand strategy, digital and creative for GBKC Global and both its verticals, GBKC Fashions, and GBKC ATT