Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
The campaign has been conceptualised by Toaster
The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events
The campaign promotes Flipkart’s ‘Big End of Season Sale’
The actress shared a winning post of her film ‘Kho Gaye Hum Kahan’ bagging silver in the ‘Best Feature Fim’ category
Nohwar is currently the General Manager for India & South Asia for Warner Bros. Discovery
Across the Telugu-speaking market, the show’s finale rating was 19.3 (HD+SD), the network has said
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more
Industry watchers say social media manipulation can be seen as an unintended social experiment
The campaign, by Leo Burnett Orchard, has two films
This follows Arjun Mohan’s appointment as the new CEO
This is Mohan's second stint with BYJU'S
The awards were presented by Arjun Ram Meghwal, Minister of Law and Justice of India, Mahesh Jethmalani, Rajya Sabha MP, and Kartikeya Sharma, Member of Rajya Sabha
Paramhans joins from Verse Innovation
‘Be Choosy 2.0’ has been conceptualised by Wonderlb to highlight the platform's 'Interest Matching' feature
Arjun Ranga, the Managing Director of Cycle Pure Agarbathi engaged in a fireside chat with Vaishali Verma, Chief Executive Officer - India, Initiative, at the Pitch CMO Summit
To be held on August 18, 10 am onwards
The campaign is directed by veteran director Trivikram
Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the makers of Cycle Pure Agarbathi, talks about the brand's marketing mix, product innovations and more
Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the Swedish audio streaming giant in India
The acquisition is in line with Hudle's aim to consolidate its position in North India for amateur sports and to get access into Sportido's markets
The ‘Aam Wali Dildaari’ campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP
The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
Mohan will reportedly be in office till January 15
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
The film has been conceptualised by Wondrlab
The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels
The TVC aims to stir conversations amongst the viewers about the strength, durability and resistance of Astral Pipes
The digital ad builds on the brand's proposition of science-backed solutions
The campaign features Rampal with Gabriella Demetriades and their son
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
The brand film brings together the south superstar along with KFC’s Colonel
Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators and fans on the audio medium
Nohwar’s digital experience will help prepare the company for its next phase of growth, said Clement Schwebig, President & MD of Warner Bros Discovery, while announcing the leadership change
Nohwar was appointed as Country GM for HBO Max India in December 2021
The actor will be the brand ambassador for the pipes & water tank businesses
The actor will spearhead all major campaigns for the online bus ticketing platform
Gaur will report to Ajay Gahlaut, Group Chief Creative Officer India (GCCO), dentsu Creative India
The awards show felicitated entertainers on digital platforms and OTT
The campaign features brand ambassador Arjun Kapoor
‘Smart Ho,Toh Rapido’ ads will be displayed across TV, radio, OTT & OOH platforms in phases throughout the IPL season
The digital film has been conceptualised by The Womb
Kolady, Head of Sales, Spotify India, talks about the growth of the company over the years and how marketers can amplify their connections with the help of audio
The ad campaign uses the south Indian martial art form Silambam as a metaphor to emphasise the need to build immunity to fight illnesses
The virtual summit will go live at 3 PM on December 13
The actor becomes the first Indian face to endorse the brand with the new campaign ‘Play Together’
Prior to this appointment, Nohwar was Director and Regional GM, APAC at Uber for Business
Mohan, CEO-India, upGrad, shares insights on the changing perception towards the education of working professionals, challenges in building brand upGrad and more
In the campaign, Kapoor expresses his displeasure with having to wear the uncomfortable and inconvenient metal braces
Pitch CMO Summit: Mohan, CEO- India, upGrad, shares insights that go into creating awareness about the brand through campaigns