Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
As a global partner, BYJU’S will have extensive in-venue assets, broadcast, and digital rights across all ICC events and similar rights for the FIFA World Cup
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes