e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Apart from Ganguly, the campaign also features Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal
The show explores the stories behind India's startup successes
The duo will be featured in the platform's major brand campaigns
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
The two-film campaign shows the emotional aspects of what goes behind every claim
Sehrawat will take centre stage in the brand's upcoming campaign
Both Dheeraj and Shefali were earlier Executive Creative Directors with the agency
Some tips to assist you in selecting an excellent captain and vice-captain for your dream team
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
The title sponsors of Lucknow Super Giants has unveiled multiple campaigns and initiatives to engage fans and players
The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’
Sinha rejoins after stepping down as Managing Editor of VCCircle in January 2021
Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad
The association has been announced ahead of IPL 2023
This is the fourth edition of ‘raho ek kadam aage’ campaign
The campaign has been designed by DDB Mudra
Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season
The TVCs are part of the campaign #RahoEkKadamAage highlighting the company’s vision to redefine online rummy and skill gaming in India
Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor
The 14-film ad campaign is designed and created by The Script Room
The brand will be unveiling a new campaign #RahoEkKadamAage starring Roshan via a TVC starting January 29
The three-year deal will see My11Circle logo featuring on the Lucknow team jersey
Siraj joins the ranks of Saurav Ganguly, Ajinkya Rahane, VVS Laxman and Ranveer Singh
'Circle of Life' is a series that features real-life stories of people who have been through a transformative journey
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6
The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers
If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle
Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11
The brand is also the official partner of Fair Play Award
The LPL is scheduled to kick-off from 26th November till December 16, 2020
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter
This digital films have been conceptualized and scripted by MagicCircle Communications
The new series of commercials will run across live cricket both on Star Sports Television and Hotstar
The acquisition will contribute towards building a language-first, community-driven user-generated hyperlocal content ecosystem
The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach
The acquisition will augment Mint’s tech and editorial capabilities
The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest
The campaign brings out light-hearted competitiveness of the game among the players
As the world gradually emerges from the COVID-19 lockdown, the campaign sends out a message of hope that 'One Day Soon, We Will All Dance Together Again'
The film has been crafted and developed in-house by MagicCircle
The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms
The brand has unveiled its new marketing campaign #SuperEntertainment to expand its brand connect to the southern states