e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament

Kanchan Srivastava May 20, 2024 8:43 AM

Apart from Ganguly, the campaign also features Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal

e4m Staff Mar 26, 2024 2:41 PM

The show explores the stories behind India's startup successes

e4m Staff Mar 18, 2024 6:19 PM

The duo will be featured in the platform's major brand campaigns

e4m Staff Mar 15, 2024 2:53 PM

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023

e4m Staff Mar 14, 2024 5:14 PM

Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront

e4m Staff Jan 23, 2024 4:23 PM

The two-film campaign shows the emotional aspects of what goes behind every claim

e4m Staff Jan 15, 2024 12:22 PM

Sehrawat will take centre stage in the brand's upcoming campaign

e4m Staff Nov 28, 2023 4:27 PM

Both Dheeraj and Shefali were earlier Executive Creative Directors with the agency

exchange4media Staff Jul 5, 2023 3:50 PM

Some tips to assist you in selecting an excellent captain and vice-captain for your dream team

NATIVE CONTENT May 17, 2023 1:55 PM

The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies

Kanchan Srivastava Apr 3, 2023 8:55 AM

The title sponsors of Lucknow Super Giants has unveiled multiple campaigns and initiatives to engage fans and players

exchange4media Staff Mar 30, 2023 1:26 PM

The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’

exchange4media Staff Mar 30, 2023 11:43 AM

Sinha rejoins after stepping down as Managing Editor of VCCircle in January 2021

exchange4media Staff Mar 24, 2023 11:41 AM

Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad

exchange4media Staff Mar 14, 2023 4:11 PM

The association has been announced ahead of IPL 2023

exchange4media Staff Mar 14, 2023 2:21 PM

This is the fourth edition of ‘raho ek kadam aage’ campaign

exchange4media Staff Feb 6, 2023 12:44 PM

The campaign has been designed by DDB Mudra

exchange4media Staff Nov 19, 2022 9:45 AM

Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season

exchange4media Staff Oct 17, 2022 3:40 PM

The TVCs are part of the campaign #RahoEkKadamAage highlighting the company’s vision to redefine online rummy and skill gaming in India

exchange4media Staff Jun 27, 2022 12:22 PM

Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor

exchange4media Staff May 20, 2022 1:01 PM

The 14-film ad campaign is designed and created by The Script Room

exchange4media Staff Mar 22, 2022 11:56 AM

The brand will be unveiling a new campaign #RahoEkKadamAage starring Roshan via a TVC starting January 29

exchange4media Staff Jan 28, 2022 10:24 AM

The three-year deal will see My11Circle logo featuring on the Lucknow team jersey

exchange4media Staff Jan 7, 2022 9:13 AM

Siraj joins the ranks of Saurav Ganguly, Ajinkya Rahane, VVS Laxman and Ranveer Singh

exchange4media Staff Oct 28, 2021 1:57 PM

'Circle of Life' is a series that features real-life stories of people who have been through a transformative journey

exchange4media Staff Jun 15, 2021 10:36 AM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6

exchange4media Staff Apr 1, 2021 12:44 PM

The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers

exchange4media Staff Mar 23, 2021 12:33 PM

If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle

exchange4media Staff Feb 16, 2021 12:57 PM

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans

Nafisa Shaheen Jan 27, 2021 9:00 AM

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM

The brand is also the official partner of Fair Play Award

exchange4media Staff Dec 7, 2020 2:23 PM

The LPL is scheduled to kick-off from 26th November till December 16, 2020

exchange4media Staff Nov 17, 2020 12:25 PM

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM

This digital films have been conceptualized and scripted by MagicCircle Communications

exchange4media Staff Sep 22, 2020 4:05 PM

The new series of commercials will run across live cricket both on Star Sports Television and Hotstar

exchange4media Staff Sep 17, 2020 3:55 PM

The acquisition will contribute towards building a language-first, community-driven user-generated hyperlocal content ecosystem

exchange4media Staff Aug 24, 2020 12:26 PM

The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach

exchange4media Staff Jul 29, 2020 4:03 PM

The acquisition will augment Mint’s tech and editorial capabilities

exchange4media Staff Jul 29, 2020 1:14 PM

The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest

exchange4media Staff Jul 24, 2020 3:02 PM

The campaign brings out light-hearted competitiveness of the game among the players

exchange4media Staff Jul 21, 2020 2:06 PM

As the world gradually emerges from the COVID-19 lockdown, the campaign sends out a message of hope that 'One Day Soon, We Will All Dance Together Again'

exchange4media Staff Jun 6, 2020 10:00 PM

The film has been crafted and developed in-house by MagicCircle

exchange4media Staff Jun 3, 2020 3:53 PM

The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms

Tasmayee Laha Roy Jan 28, 2020 8:50 AM

The brand has unveiled its new marketing campaign #SuperEntertainment to expand its brand connect to the southern states

exchange4media Staff Jan 8, 2020 2:33 PM