VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Credentials of the organisation or person should be verified to establish their bona fides before booking job ads for private companies or under Government or Semi-Government schemes or programmes
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Guest Column: Markand Adhikari, Chairman & MD of SABGROUP, writes that the new trend of nudity and obscenity in OTT is harming society and putting freedom of expression in danger
Mehernosh Malia, Head – Dairy Business, Nestlé India, talks about the new recycling campaign by Nestle a+, promotion strategies, collaboration with Tetra Pak & Reliance Retail, plans ahead and more
The campaign is focused on an ancient Indian tradition of repaying one's teacher as a manner of expressing heartfelt gratitude when one's education is completed
Vipul Agrawal, Co-founder, Unlu, shares that the art of writing is one thing that everyone wants to excel at and who else than Ruskin Sir himself can be a better mentor for this
At a webinar hosted by ZEUS Coaching, Santhanam, industry maestro & former CEO of Hindustan Motors Ltd, discussed how COVID constraints are bringing the best innovations out of brands