e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
consumer-products
Cinthol Foam Bodywash launched with a refreshing new TVC
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
Vishal Chadha appointed COO of Bajaj Electricals’ Consumer Products Business
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Tata Consumer Products calls for media pitch worth Rs 150-200 crore
Wavemaker is the incumbent agency
Godrej Consumer Products wants to work on expanding market presence: Ashwin Moorthy
Ashwin Moorthy, CMO of GCPL, shared that ad spends constitutes 10-12% of their total expenditure
Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Ritesh Sud elevated to VP - National Brands, Packaged Beverages at Tata Consumer Products
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
Godrej family announces split of conglomerate; Adi & Nadir to keep Godrej Industries Group
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
L’Oréal India appoints Raagjeet Garg as Director – Consumer Products Division
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
Vikram Sharma to Head Consumer Products for Warner Bros. Discovery across APAC
Vikram Sharma has been with Warner Bros. Discovery for five years
Tata Consumer Products takes home 5 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
Some iconic campaigns worked more for my career than for the brand: Sudhir Sitapati
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains
Most creative spots we saw between December 1 and 15
Godrej Consumer Products launches TVC for its new liquid detergent
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products
From stores to screens: Legacy brands rewrite the D2C script
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
GCPL sees a 59.09% YoY uptick in ad spends in Q1
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
Godrej Consumer Products to acquire FMCG business of Raymond Consumer Care
The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale
Ad spends in digital is going to go up for Tata Consumer Products: Puneet Das
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
Reliance to acquire 50% stake in Sosyo Hajoori Beverages
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
Reliance Consumer Products to acquire 51% controlling stake in Lotus Chocolate Company
The deal is valued at Rs 74 crore
Schbang ropes in Jennifer Chhor as VP-Integrated Solutions
Chhor joins from Tata Consumer Products where she was Associate Director, Digital Media & Marketing
Cinthol's new TN campaign celebrates the aspirations of women
The campaign has been curated by Creativeland Asia
Somasree Bose Awasthi is Marico's new CMO
She joins from GCPL where she worked for the last 18 years
Tata Consumer Products’ Sagar Boke joins Vectura-Fertin Pharma as Country Head
Boke recently moved out of Tata Consumer Products where he was heading Customer & Shopper Marketing - Food and Beverages
Sagar Boke resigns from Tata Consumer Products
Boke was head of Customer & Shopper Marketing -- Food and Beverages
'Watching Cricket World Cups is so immersive you feel your actions can influence outcomes'
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
GCPL will spend Rs 100 crore to reduce plastic footprint: Sudhir Sitapati
Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash
Godrej expert rich crème launches campaign with Anushka Sharma
The campaign has been conceptualised by Creativeland Asia
Godrej Consumer Products India CEO Sunil Kataria to move on
Kataria's role will be assumed by Sudhir Sitapati
Wavemaker India wins media mandate for Tata Consumer Products’ brands
The businesses will be managed from Wavemaker’s Bangalore, Mumbai and Delhi offices
Godrej Consumer Products, InMobi partner to enhance digital marketing capabilities
GCPL leveraged the power of personalized video to break through a high-clutter environment and build brand salience for its home insecticide brand
New branding for Tata Soulfull unveiled
The Tata logo has been integrated into the final design, which will be used across online platforms, marketing collaterals and packaging
Viacom18 Consumer Products, Pinkfong partner to launch Baby Shark merchandise in India
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
GCPL launches 3 digital-native product innovations
The new launches are in categories of detergents (laundry and dishwashing) and home care. All three products can be purchased only via e-commerce platforms
Cinthol ropes in Siddharth as brand ambassador for Cinthol Health Plus soap
Cinthol Health Plus' #HaiTaiyaarHum campaign, featuring the actor, has been conceptualized by Creativeland Asia
V Srinivasan quits as Godrej Consumer Products Limited’s CFO, Sameer Shah to take over
Shah has worked at GCPL for 15 years
Adi Godrej to step down from the Board of Directors of Godrej Consumer Products
He will continue to be Chairman Emeritus of the company
Bharti Airtel, Marico, GCPL, GlaxoSmithKline new entrants in top 10: BARC Wk23
Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand
How India Inc. backed employee wellbeing in the second wave
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
Sudhir Sitapati to join Godrej Consumer as MD & CEO
Nisaba Godrej, who is currently the Chairperson and Managing Director of Godrej Consumer, will serve as Executive Chairperson
Godrej Protekt partners with Northern Railways for hygiene-based safe rail travel program
This program, covering both passengers and railways staff, aims to boost hygiene quotient as well as equip them with hygiene solutions during their rail journeys
Richa Arora quits Tata Consumer Products, Deepika Bhan takes over
Bhan has been appointed company’s new President - Packaged Foods, India
Puneet Das of Tata elevated as President - Packaged Beverages, India & South Asia
Das was earlier Senior Vice President- Marketing for the India beverages business
CaratLane partners with Viacom18 Consumer Products to launch Peppa Pig collection
The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets
Goodknight assures 'social distancing' against mosquitoes in ad for Roll-On
The film has been conceptualised by Wunderman Thompson Mumbai
BoAt names Vivek Gambhir as Chief Executive Officer
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth
Piramal Pharma ropes in Manoj Bajpayee to endorse skin-care soap ‘Tetmosol’
Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'
Dentsu e4m Report to be unveiled tomorrow
The theme for the event this year is 'Driving Business Outcomes in a Digital-First World'
‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
No major impact on ad volumes in news ratings blackout
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months