creative
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jun 30, 2026 6:12 PM
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
e4m Staff Jun 30, 2026 5:19 PM
Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year), LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)
e4m Staff Jun 30, 2026 5:15 PM
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
e4m Staff Jun 30, 2026 5:13 PM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 18, 2026 9:13 AM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
e4m Staff Jun 17, 2026 9:57 AM
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Aryendra Khan Jun 15, 2026 5:38 PM
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
Poran Malani will take on the mantle of overseeing the business and formulating synergies across the various group entities, said the company
Prior to this, Gia Fernandes was the Executive Creative Director at the agency
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
e4m Staff Jul 26, 2024 1:04 PM
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
e4m Staff Jul 20, 2024 9:05 AM
Prior to this, Sonia Sharda was the Vice President - Business at the company
e4m Desk Jul 19, 2024 11:08 AM
SOTC has assigned its creative duties to 21N78E Creative Labs following a multi-agency pitch
In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
The Creative Lab will enable advertisers to reach the Spotify audience more effectively
e4m Staff Jun 14, 2024 10:06 AM
Incumbent agency Ogilvy will be part of the pitch. Famous Innovations, Enormous and Madison will also be participating
Neeta Nair Jun 12, 2024 2:52 PM
He will be based out of Gurugram and report to Rana Barua, Group CEO, Havas India, South East Asia and North Asia (Japan & South Korea)
e4m Staff Jun 11, 2024 1:24 PM
Surjo Dutt will continue to report to Amit Wadhwa, CEO of Dentsu Creative India
e4m Staff Jun 11, 2024 12:24 PM
Paricher will be responsible for driving clients from Mumbai, Pune and across the state
e4m Staff May 27, 2024 5:03 PM
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
e4m Staff May 13, 2024 5:18 PM
Dentsu Creative PR will leverage its PR expertise to formulate & execute communication strategies for Drone Destination
e4m Staff Apr 23, 2024 2:48 PM
Prior to this, Abhijat Bharadwaj was with CreativeLand Asia for seven years
e4m Staff Apr 17, 2024 6:28 PM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
Amit Wadhwa Mar 11, 2024 8:33 AM
The Request for Proposal will be available for purchase till March 18, 2024, BCCI has said
e4m Staff Mar 6, 2024 10:47 AM
A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India
Mansi Sharma Mar 5, 2024 8:05 AM
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
Tanzila Shaikh Feb 24, 2024 8:24 AM
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
e4m Staff Feb 21, 2024 3:13 PM