Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
The e-auction will be conducted as per e-auction methodology for allotment of DD Free Dish slots to private TV channels, notified by the pubcaster on Jan 27, 2023
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
Siddhartth Injetti will handle script development for feature films and web series
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
Shraddha Kapoor has become the face of the brand's latest campaign, 'Har Expert, Salon Expert Nhi Hota'
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation
In the Bill, government has proposed that every cable and satellite broadcasting network operator shall transmit or re-transmit programmes in an encrypted form through a digital addressable system
Guest Column: Siddhi Karia, Brand Marketing Specialist, Vero Moda, writes why Olympics is more than just a sporting event but a rich tapestry of stories and brand narratives
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
Bhandari is also the Founder and CEO of 'Jan ki Baat', an independent global on-ground public opinion technology and psephology company
Broadcasters, e4m has learnt, have found the base price exorbitant
Anuj Poddar is moving on to pursue an external opportunity
Only the satellite channels licensed by the Ministry of I&B would be allowed to participate in the e-auction
The meeting, held with industry players, emphasised the necessity of a consistent licensing framework and equitable adherence to regulations for all participants
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
The slots are for the period between July 24, 2024 and March 31, 2025
Brands homegrown and global that gained significant media attention during the grand nuptials and related festivities
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
TRAI has highlighted that the broadcasters have been charging DPOs with subscription fees for pay channels, but are also paying DD Free Dish to carry the same channels
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar Bharati falls within TRAI’s ambit
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
TRAI also issued recommendations to MIB on certain issues like 'Listing of channels in Electronic Programme Guide' and the transition of 'DD Free Dish' to an addressable system
The campaign has been conceptualised by DDB Mudra Group
The account was won following a multi-agency pitch and will be handled from the agency’s Mumbai office
MADDYS 2024 has received 1,015 entries from over 10 states and participation from 116 agencies and clients
The young cricketers will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives
Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
MADDYS has record entries this year with 1015 entries judged by 27 eminent diversified juries who had short-listed 424 entries
Dabhade has over two decades of experience in core digital marketing, key customer relationship management & business advisory experience
MADDYS 2024 has received 1015 submissions
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
Siddharth Kedia was earlier CEO of Nodwin Gaming
OPPO has unveiled its new campaign #DareToFlaunt
This campaign has been conceptualised and produced by MediBuddy’s in-house creative team
Before joining DDB Mudra Group, Shashank served as Chief Strategy Officer at VML India
Bidding in the auction of MPEG-4 was open to all genres and language channels at a reserve price of Rs 1.6 crore per annum