McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
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EssenceMediacom bags integrated media mandate for Bambino Pasta Foods
EssenceMediacom will manage Bambino’s account from their Bengaluru office
McCain celebrates memorable monsoon moments in new campaign
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
Our aim was to institute a day for people to celebrate biryani: K Ganapathy Subramanian
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
Tonic Worldwide bags digital mandate of LT Foods
The account will be managed by Tonic Worldwide’s Delhi office
LT Foods releases AI-enabled personalised campaign with chef Sanjeev Kapoor
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
Vidya Balan tells Indians to not compromise with their votes in India Gates Foods campaign
The campaign aims to elevate societal awareness and encourage civic engagement
Parag Milk Foods seeks proposals for media planning, buying account
As per news reports, this account is worth close to Rs 140 crore
Curefoods’ Olio Pizza teams up with Rajasthan Royals
As part of this partnership, the brand has produced a TVC that will air during Rajasthan Royals matches
‘Don't want to dish out irrelevant solutions to non-existent problems’
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
SC order does not have any bearing on our business operations: Patanjali Foods
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
e4m Pride of India Brands – Tamil Nadu to be held tomorrow
The fourth edition of the conference will be held in Chennai on 24 January 2024
Liqvd Asia wins 360-degree marketing mandate for DFIL's newly launched ice cream brand
The mandate includes the brand's end-to-end marketing initiatives including Creative, Digital Content, PR, Digital Media and Offline Media
Rajasthan Royals announces digital-first partnership with Curefoods
The alliance marks a strategic collaboration to boost fan and consumer engagement during the 2024 season
Parag Milk Foods appoints former Amul MD Rahul Kumar Srivastava as COO
He has also served as Managing Director of Lactalis India
Neetu Gursahani joins ADF Foods as Head – Marketing & Branding
Gursahani was previously with Aachi Masala Foods as Head - Marketing & PR
Mustufa Arsiwalla moves on as CMO of Britannia Bel Foods
Arsiwalla was with the company for four years
Nissin Foods elevates Sandeep Bakhshi to MD of Indian unit
Bakhshi succeeds Gautam Sharma who built the Indo Nissin business
Punt Creative wins creative mandate for Keya Foods
The agency intends to forge an assertive creative growth strategy to bolster the brand's expansion endeavours
Every day is a 'Fryday', says McCain Foods
The DVCs have been conceptualized by BBDO
ITC Foods & LG Electronics India join hands to transform cooking, simplify consumer life
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
Ankush Grover, Rebel Foods, to discuss innovations in customer journeys at TechManch
Grover will present about successfully navigating the changing food and beverages landscape and adapting to new customer journeys through technology and data
GQG Partners invests Rs 2400 cr in Patanjali Foods
The Florida-based company has bought nearly 6% stake in Patanjali, as per news reports
CSK fans get a clarion call from Sunfeast Supermilk Biscuits
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
Mustufa Arsiwalla elevated as CMO at Britannia Bel Foods
Prior to this, Arsiwalla was the Marketing Group Manager at Bel Groupe
Ayatiworks bags digital & creative mandate for Naga Foods
Ayatiworks will bring a fresh set of ideas to achieve the brand objective and handle digital channels for Naga Foods, a Chennai-based FMCG brand
Delfrez does the #chickendance with Kerala Blasters
Suguna Foods announced its official partnership with Kerala Blasters FC earlier this year
BBDO India bags creative mandate of Cargill's edible oil portfolio
The agency will also handle brand strategy duties for the company
Sunpure launches #MakesYourFoodSpecial campaign to reiterate the value of purity & trust
It is a year-long multilingual campaign
Best ads of the fortnight: Muthoot makes 'gold' toil and Truecaller tackles 'buri neeyat'
The most appealing and creative ad campaigns that impressed us between October 1 and 15 of 2022
Ranbir Kapoor shares a milkshake with an unlikely friend in Storia Foods ad
The digital film has been conceptualised by The Script Room
Bharat Media Group wins media planning & buying mandate for Manna Foods
The agency will oversee the brand’s markets in North, West and East regions
McCain Foods India names Piyush Patnaik as Managing Director
Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
Essence named Rebel Foods’ integrated media agency in India
The account will be led by the agency’s Mumbai office
Southern Health Foods launches Manna Go Grain Crunchies
Manna Go Grain Crunchies is a specially formulated multigrain blend
Team Pumpkin retains ITC Foods' digital duties
This is the fourth year of their association
ITC Ltd. awards media & digital duties to IPG Mediabrands
The account size is estimated to be Rs 600-plus crore
Oven Story unveils new campaign for half-n-half pizza
The campaign has been conceptualized by What’s Your Problem
Vijay Ganeshan joins WayCool Foods as Head-PR & Corporate Relations
Prior to this, Iyer was with MCX
Millet-based startup Wholsum Foods onboards Anushka Sharma as investor
Anushka will also be the brand ambassador for flagship brand Slurrp Farm, and all future brands of Wholsum Foods
Credible, quirky & wholesome: The Whole Truth Foods' campaigns serve it right
Industry experts opine that the ad films connect with the brand proposition and develop a purchase intent for the new product
Varun Dhawan is the face of Curefoods' EatFit
The platform aims at providing direct access to popular brands under Curefoods
e4m Indian Marketing Awards: Big honours for Diageo India & ITC Foods
Anand Kripalu, MD & CEO of EPL, bestowed with Lifetime Achievement Award at the 8th edition of the exchange4media Indian Marketing Awards
FMCG giant ITC Ltd calls for media review
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
Cadbury Perk’s quirky campaign urges everyone to ‘Lighten’ Up
The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things
How Mondelez India made Valentine’s Day a celebration for everyone
The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles
LT Foods appoints K Ganapathy Subramaniam as Marketing Head
He was earlier DGM-Innovation at Dabur India
McCain Foods launches new campaign for home-made burgers
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
Sanjiv Puri is the IMPACT Person of the Year, 2020
The Chairman & MD of ITC Ltd has been awarded this title for making the company an incredibly stable and strong conglomerate and turning it into one of the fastest-growing FMCG companies in India
Mondelez India FY21 ad spends up 5.36% to Rs 1017.14 crore
The company's revenue from operations grew over 11% to Rs 7,974.61 crore in FY21 from Rs 7,168 crore in FY20