Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
fox
News Corp mulls sale of Australian pay TV and streaming unit Foxtel
Foxtel has reportedly been facing tough competition from narrow-margin rivals
Rupert Murdoch engaged for the 5th time, this time to Elena Zhukova
As per media reports, Rupert Murdoch, former Chairman of Fox and News Corp, is set to marry the molecular biologist in June
Vivek Das exits as Foxy Moron CEO
Vivek Das joined FoxyMoron a year back after moving out of Mindshare
Disney, Fox and Warner Bros Discovery to jointly launch sports streaming platform
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Zee-Sony merger hits roadblock: Tracking deals that had a smooth run
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are running successfully
Shivani Behl joins Foxtale as Chief Marketing Officer
Prior to this, Behl was the CMO at Pureplay Skin Sciences
Being truthful to users makes our job easier: Romita Mazumdar, Foxtale
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Rupert Murdoch steps down as Fox Corp and News Corp Chairman; Lachlan Murdoch to take over
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
Bingo! urges snackers to channel their inner detectives in new GenAI campaign
The company has teamed up with integrated creative agency Pixelfox for the same
Vivek Das joins FoxyMoron as CEO
Das was earlier Vice President at Mindshare
Prachi Bali joins Saatchi & Saatchi Propagate India as Business Head & Executive VP
Bali joins the company after spending a decade at FoxyMoron
Prachi Bali moves on from FoxyMoron
Bali was the agency’s National Head-Client Partnerships and Business Head-North
FoxyMoron wins creative mandate for Orion Nutritionals
The business will be handled out of the agency’s Gurgaon headquarters
FoxyMoron appoints Alin Choubey as Business Head–North
Prior to this, Choubey was with Chimp&z Inc Worldwide as Associate Vice President
Are advertisers looking at Twitter alternatives?
It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective
Rupert Murdoch considering reuniting Fox & NewsCorp
This comes almost a decade after the media baron split his business
Havas Media Group India bags integrated media mandate of Firefox Bikes
The account will be managed out of the agency’s Gurgaon office
FoxyMoron elevates Keerthi Kumar as Business Head - South
Kumar will continue to report into Prachi Bali, National Head - Client Partnerships
FoxyMoron wins digital creative mandate for aha Tamil
The mandate will be handled by the agency’s Bengaluru office
Zoo Media wins creative & branded content mandate for Kingfisher Premium & Ultra
While the creative mandate was won by FoxyMoron, the branded content mandate was bagged by The Rabbit Hole
FoxyMoron appoints Aditya Mehra as Creative Director – South
Mehra has two decades of experience in advertising and marketing
Fox Star Studios rebranded as Star Studios
The company has also launched a new visual identity
FoxyMoron wins creative mandate for Roposo & Ektaa Kapoor’s brand EK
This is the agency’s first mandate in the social commerce segment
Cannes Lions 2022: FoxyMoron to debut with Burger King’s #TheGreatestHack
The campaign was created by the agency’s Mumbai team during IPL 2021
FoxyMoron wins digital creative mandate for Kotex India
The business will be handled out from the agency’s Mumbai office
FoxyMoron wins digital performance media mandate for Organic Tattva
The business will be handled by the agency’s Gurgaon office
Trends that will define digital in 2022
Digital continues to be deeply implanted in the communications strategy of brands in the New Year
FoxyMoron wins digital media mandate for Schwarzkopf Professional
The agency will be handling the brand’s strategic content and design across all social media platforms as well as performance media
Burger King India launches New Year campaign for its Whopper
The campaign has been conceptualised & executed by FoxyMoron
Changing digital ecosphere: Is commerce the key growth driver for social media platforms?
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Foxy Beauty App launches ad campaign, positioning it as ‘your BFF’
The video campaign is created by Nine Yards Consultancy
Priyanshi Shah rejoins FoxyMoron as Creative Director-West
Prior to FoxyMoron, Shah served as the Creative Strategist at By The Gram
FoxyMoron bags digital performance media mandate for Lido
The business will be handled by the agency’s Gurgram office
FoxyMoron wins digital performance media mandate for Lido
The business will be handled by the agency’s Gurgram office
Will brands make good on their gender inclusivity promise?
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
Umang Puri rejoins FoxyMoron as Creative Director, North
Puri will be reporting to Dhruv Warrior, National Creative Director
Fox Star Studios’ marketing specialist Nidhi Bubna to join Entropy
Bupna will take charge in September
Brands' big race to the Olympics
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
FoxyMoron appoints Keerthi Kumar as Group Account Director-South
Kumar was previously with Dentsu Webchutney
Firefox Bikes appoints Manika Sharma as Marketing Head
Sharma’s has worked with PepsiCo, ITC, The Times of India and BBDO and her last assignment was with Signify
TorcAI launches Anchor ID as a solution to counter Google’s cookie deprecation
This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers
Uncertainty looms over summer marketing as several states go under lockdown
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
'Collaboration and sponsorship are the keys to success in e-sports'
On Day 2 of the e4m Game On: Gaming Summit, panellists discussed how advertisers and e-sports benefit each other
e4m Game On: Online Gaming Summit all set to kick-off today
The event will have 32 speakers spread across 12 insightful sessions
FoxyMoron partners with Pass Pass Pulse to praise brands on social media
Through a series of smartly curated messages, Pass Pass Pulse applauds companies like Zomato, Swiggy, Coca Cola, Fevicol, Hershey’s, Netflix India, McDonald's, and more, on World Compliday Day
FoxyMoron appoints Dhruv Warrior as National Creative Director
He will be based out of the agency’s Bengaluru office and will be working closely with teams across the agency’s Mumbai and Gurgaon offices too
National Geographic India to take viewers to picturesque Arunachal Pradesh with new series
The two-part documentary series titled Postcards from Arunachal will be hosted by Radhika Madan
Amazon to manufacture Fire TV stick device locally in India
Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai, and start production later this year
FoxyMoron names Punkaj Saini as Business Head-West
Saini has previously worked in leadership roles in digital agencies like Dentsu Webchutney and Social Kinnect