These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, remembers Pratap Bose
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
During ZEEL's Q3 FY23 earnings call, the MD & CEO stated that the paid subscriber base on both cable and satellite has stabilised since April 2022, when they went off FTA
The Bureau of Indian Standards has issued specifications for digital TV receivers that have built-in satellite turners for this facility
At e4m Confluence 2022, Gupta, COO - Broadcasting Business, Shemaroo, spoke about FTA being an essential platform to reach the Hindi heartland
The decision was taken in the last Cabinet meeting chaired by PM Narendra Modi
The official album was released by Raftaar on his social media platforms and on YouTube
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Industry experts say while the exit will help these big broadcasters arrest the decline of pay universe, it will give smaller FTA broadcasters a chance to grow their viewership and ad revenue
The ‘Badal life ki raftaar’ campaign has been created by McCann India
Naqvi was earlier the CEO of India
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
Shah will be reporting to CEO and Co-founder Ahmed Aftab Naqvi of the company
Pulling channels out of bouquets and selling them on à la carte is not a viable option, considering the dual revenue model that most broadcasters have, say some
The account was won following a multi-agency pitch
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
The authority noted that a sub-standard CAS/SMS renders a distribution network vulnerable to hacking and piracy
Stratton, which is the group's fourth acquisition in India and fifth globally, will be rebranded as Sm(all)
The mandate will entail strengthening brand recall and building a strong social media community
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
The agency will promote Mint’s latest campaign ‘Growth Is On’
According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing
Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation
In the wake of a slowdown and dwindling revenues, broadcasters, especially FTA channels, would have to shut shop if ad time is capped at 12 mins, say industry experts
Based out of Gozoop’s Mumbai HQ, Ghadiali will continue reporting to Ahmed Aftab Naqvi, CEO of Gozoop
Along with social media, Gozoop will also be helping the brand with influencer outreach
Iyer will be reporting directly to Ahmed Aftab Naqvi, the CEO of Gozoop
The new partnership will help bring emerging talent like Deep Kalsi, Rashmeet Kaur and Yunan to new audiences around the world
The show will be aired on the channel on Thursday, 16th July 2020 from 11 am to 12 noon
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown
BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark
Industry experts share how brands need to keep the customer at the centre 24X7
In today's virtual session, industry leaders will spell out strategies to improve customer engagement
While Zee Anmol will have shows catering to the female audience, Zee Anmol Cinema will offer family entertainer movies
Gozoop will be creating a dedicated omni-channel Consumer Experience Team for the smartphone brand
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees
The syndicate has sought a waiver of 100% due to Prasar Bharati for the first quarter and 50% for the second quarter for channels who have secured MPEG-2 slots
OPPO MTV Roadies Revolution co-powered by Castrol Power 1, Alo Frut Juice and Manforce starts 15th February, every Saturday at 7 PM only on MTV