India’s adtech market ends 2025 at nearly Rs 2L Cr. What’s next?
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
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Enormous Brands gets Joy Chauhan as its fractional CMO
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Arvind Limited unveils first campaign with Dr. Lakshyaraj Singh Mewar
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
Samsung Galaxy ecosystem marketing: A case study in youth centric marketing in India
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
Sidharth Malhotra adds fizz to Dabur Real's new ad film
The campaign has been conceptualized by Lowe Lintas
Sidharth Malhotra collaborates with Hilton for ‘It Matters Where You Stay’ campaign
'Sidharth Malhotra aligns with the modern traveler who is redefining India,' said Hilton about the partnership
In case of accidents, OOH advertisers to be solely liable: BMC
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Puma India becomes Official Sportswear Partner of 11th Ladakh Marathon
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
Castrol India elevates Rakesh Makhija as Board Chairman
Rakesh Makhija will take over as Chairman of Castrol India, succeeding R Gopalakrishnan
Why’s India the cradle for tech majors
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
Health Ministry may ask BCCI to stop displaying tobacco ads during matches: Report
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
Steep licence fee & govt control hampering profitability: Radio experts
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’
Abhishek Tiwary returns to KPMG
He will be assuming the role of Global HR Head for Network Delivery at KPMG US (New York), effective from July 8
Tonic Worldwide bags digital mandate for Badshah Masala
The account will be managed by Tonic Worldwide’s Mumbai office
e4m TechManch: Tata Cliq’s Gopal Asthana to discuss key tech trends shaping digital realm
Gopal Asthana, CEO, TATA Cliq, will share insights on the topic ‘Tech Trends Shaping the Future of Digital’
Ritesh Malik and Shriram Nene invest in plant-based clothing startup Kidbea
Kidbea's latest funding news follows a pre-series A round in January 2024, where the brand Secured USD 1 million
Mindshare ropes in Vinish Mathews as Chief Strategy Officer
Vinish Mathews was previously Managing Director for Mindshare China and led Unilever India's Personal Care portfolio at Mindshare Fulcrum
Media veteran Naresh Mohan passes away
Naresh Mohan, who served as the President of Indian Newspaper Society from 1990 to 1991, passed away at age 82 after being hospitalised for multi-organ failure
Sidharth Malhotra headlines Movado's BOLD Quest campaign
''Proud to be a part of this incredible journey,' said Malhotra about his new association with the Swiss watchmaker
MS Dhoni turns commentator in Emcure Pharmaceuticals' ad
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
The touch and feel of a magazine is a huge differentiator: Riyad Mathew
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making magazines relevant’
Content creators are the real competition for media publishers: Girish Mallya
Girish Mallya, COO - Next Gen Publishing, Editor and Publisher - T3 India, will be moderating a panel 'Content creators - competitors or collaborators?' at the Indian Magazine Congress 2024
Macho Sporto ropes in Sidharth Malhotra as ambassador
Sidharth Malhotra features in a new campaign for the brand
Landmark Group appoints Ritesh Mishra as Deputy Chief Executive Officer, Lifestyle India
Ritesh Mishra has over 23 years of experience in the retail industry
Genpact appoints Piyush Mehta as India Country Manager
Piyush Mehta is at present Genpact's Chief Human Resources Officer
Sleepfresh Mattress names Vidya Balan as brand ambassador
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
Nilesh Malani joins Waaree Group as CMO
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Aakash Mishra joins Donear Group as AVP-Group Brand Marketing
Aakash Mishra will be leading group marketing efforts for Donear, Grasim BTL and OCM
DD FreeDish auction: Prasar Bharati bags Rs 862 cr from sale of 46 MPEG-2 slots
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
FreeDish MPEG-2 auction: Prasar Bharati earns over Rs 288 crore in 2 days
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
FreeDish MPEG-2 Auction: 9 slots sold for Rs 213 crore on Day 2
The slots were bought by nine channels
Sportstar Aces Awards: Sheetal Devi, Mohammed Shami, Muttiah Muralitharan bag top honours
Tamil Nadu bags Best State for Sports Promotion Award
The power of distribution has gone out of the hands of media owners: Avinash Pandey
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
If an ad is not interesting, it’s a waste of time: R Balki
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Focus on premium products & modern trade: Sam Balsara’s advice to marketers
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
We have to protect advertisers from fraud and appalling context: Rob Norman
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
Advertising needs to change from being an expense to an investment: Abheek Singhi
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
'Want to recreate the Super Bowl experience for advertisers on JioCinema with IPL'
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
Vikram Sakhuja implores advertisers to reject measurement generated by media owners
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Cricket, elections to help TV AdEx grow 8% in 2024
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
At 13%, OOH trumps TV & Print AdEx growth rate in 2023
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Digital projected to grow 17% in 2024
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
Cinema advertising projected to surge 35% in 2024
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Print media clocks 4% AdEx growth in ‘23, to reach 7% in ‘24
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
India’s total AdEx expected to grow at 12.2% in 2024: PMAR
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Pitch Madison Advertising Report 2024 to be unveiled today
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
The power of Radio
Ramesh Menon, CEO, Fever FM, writes on the inspiration behind recalibration of Fever FM
Nilesh Malani moves on from Polycab India as its CMO
Nilesh Malani was with the company for over three years
Publicis Commerce India unveils first edition of Digital Growth Marketing Playbook
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
Dilip Venkatraman gets new role at Tech Mahindra as SVP & Business Head (M&E)
Dilip Venkatraman's previous role at Tech Mahindra was that of Global Head (Media and Entertainment). He will now be based out of New York