Mona Jain to exit Pankaj Krishna’s venture, take on leadership role in big organisation
Jain has in the past worked with ABP Network and Zee Media
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Sahil Shetty to move on from his role as CRO, Business News Cluster, News18 Studio
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
Mitul Sangani steps down as CEO of News18 Digital
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Disney+ launches festive campaign championing ‘A Lifetime of Great Stories’
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
From Kadhais to Karaoke Trams: OOH ads that lit up October
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
THE NEW ERA OF ARCHITECTURE
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
CCI approves Viacom18-Star India merger
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
Signify celebrates Ganesh Chaturthi with 16-feet illuminated modak
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Success of brand marketing will be directly proportional to customer experience
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
JBL unveils festive campaign
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Banking Jaise Meri Marzi: Ujjivan SFB unveils new brand campaign
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Avnish Anand quits CaratLane
Avnish Anand served as Co-founder and Managing Director of CaratLane
Signature Global appoints Poulomi Ray as Head of Digital Marketing and CSR
Poulomi Ray has over 16 years of experience in the marketing and communications domain
Kalki Koechlin asks all to right their wrongs in oral care campaign for Maharishi Ayurveda
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
Signature Global ropes in Poulomi Ray as Head of Digital Marketing and CSR
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
BSH Home Appliances rolls out ‘Care #LikeABosch’ campaign for new washing machine
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Tania Thanda named Global Marketing Manager at Signify
Prior to this, Tania Thanda was with Intel Corporation as Marketing Manager - Datacentre AI Network Edge
Dove launches OOH campaign for its new hair mask
Targeting the festival season, the campaign covers 7 states
Spykar celebrates the bond of Raksha Bandhan with #ThreadsOfLove campaign
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
Bata India launches ‘Stronger Inside’ campaign for its Power Energy collection
The film depicts the inner strength that surpasses any challenge in one’s fitness journey
Neeraj Vyas to move on from Sony Pictures Network India
Neeraj Vyas, who was the Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will now pursue entrepreneurial journey
Perfect pairing for cozy rainy days: Britannia Good Day Butter launches billboard campaign
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Ferrero Rocher unveils rakhi campaign with Hrithik Roshan and Sara Ali Khan
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
IGP campaign reminds sisters it’s time to send rakhis
The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata
Zee Media CRO Mona Jain to move on
Jain’s next move is not yet known
Amazon Global Selling's campaign spotlights Indian entrepreneurs going global
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
HP India launches ‘Be Unstoppable’ campaign to showcase the power of AI PCs
The campaign features Randeep Hooda
That’s a foul! Olympic campaigns that courted controversies
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
GSK’S new campaign educates parents about importance of vaccine for children
The campaign will run across multiple media platforms
ZEEL to raise Rs 1,997-cr funds with foreign currency convertible bonds
As per media reports, the funds will be raised from Resonance Opportunities Fund, St. John's Wood Fund Limited and Ebisu Global Opportunities Fund
Canva designs first campaign for India
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
Philip Eapen, the man behind MRF's iconic Muscleman campaign, no more
Philip Eapen breathed his last on Sunday in Chennai
VML India’s Durex campaign encourages gender identity conversations in classrooms
VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
Reliance General Insurance unveils ‘Protection ka all-rounder’ campaign
The campaign is conceptualised by ^ a t o m network
Flipkart’s goal is to provide brands diverse ways to tell stories: Sandeep Karwa
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Signpost India appoints Rameshwar Agarwal as CFO
Rameshwar Agarwal has over 28 years of extensive experience in finance and leadership roles at prominent banking institutions including HDFC and ICICI
Cannes Lions 2024: India bags two Silver on Day 3
The metals were won by FCB Kinnect and VML in PR category
LT Foods releases AI-enabled personalised campaign with chef Sanjeev Kapoor
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
Father's Day 2024: Ads that celebrate dads
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
‘Life’s Good with Optimism’ a reminder that positivity is a powerful tool: Neeta Linz, LG
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Rahul Dravid, Jasprit Bumrah & Surya Kumar Yadav unveil YiPPee!’s latest campaign
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
Posterscope executes outdoor campaign for Milton
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
HDFC Mutual Fund tells a compelling tale of water conservation
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
The Hindu’s ‘Made of Chennai’ campaign wins award
‘Best in Audience Engagement’ category
Star Sports creates ‘mauka’ for an apology ahead of T20 World Cup
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
News18 launches OOH campaign in GroupM offices for polls
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM