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In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 17, 2026 12:03 PM
According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
e4m Staff Jan 19, 2026 11:55 AM
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
e4m Staff Jan 7, 2026 11:38 AM
Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape
The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Neeraj Singh & sunny Sainy Nov 30, 2024 1:35 PM
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
e4m Staff Sep 14, 2024 7:48 AM
In a press conference, Essel Group Chairman Dr. Subhash Chandra accused the SEBI Chairperson of being a “negative force” and a key reason for the failure of the ZEE-Sony merger
Subhash Chandra has called for a thorough investigation into Madhabi Puri Buch’s financial dealings and the “biased actions” against ZEE
The actor was approached with a substantial financial offer to become the brand ambassador
e4m Staff Aug 30, 2024 1:04 PM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
e4m Staff Aug 17, 2024 8:55 AM
Shraddha Kapoor has become the face of the brand's latest campaign, 'Har Expert, Salon Expert Nhi Hota'
e4m Staff Aug 13, 2024 11:54 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
e4m Staff Jul 23, 2024 10:25 AM
In Bahal’s honor, PROI made a US$1,000 donation to the Yoga Institute in Mumbai
e4m Staff Jul 15, 2024 6:06 PM
The agency will be handling the entire media mandate for the beauty and personal care brand
e4m Staff Jul 15, 2024 9:16 AM
The move follows a recent judgment by the Madras High Court that censured lawyers who sought businesses online through legal ads, which flout BCI regulations
Vinay Hegde has been associated with Madison Media for almost 8 years as Chief Buying Officer
MADDYS 2024 has received 1,015 entries from over 10 states and participation from 116 agencies and clients
Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
e4m Staff Jul 2, 2024 11:52 AM
MADDYS has record entries this year with 1015 entries judged by 27 eminent diversified juries who had short-listed 424 entries
e4m Staff Jun 26, 2024 11:15 AM
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
Sohini Ganguly Jun 25, 2024 2:54 PM
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
Sonam Saini Jun 21, 2024 3:58 PM
The new identity reflects the contemporary image that aligns with Sumadhura’s current growth
e4m Staff Jun 20, 2024 3:11 PM
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
e4m Staff Jun 20, 2024 9:20 AM
MoU Signed to establish Tourism Experience Centers at KidZania in Delhi/NCR and Mumbai
e4m Staff May 27, 2024 3:18 PM
The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network
e4m Staff May 23, 2024 10:59 AM
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Sohini Ganguly May 22, 2024 8:35 AM
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
e4m Desk May 10, 2024 10:39 AM
The agency also won the ‘OOH Media Agency of the Year’ honour at the star-studded ceremony in Mumbai
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
The media agency bagged 16 metals, including 4 golds, 9 silver and 3 bronze metals, across categories
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
e4m Staff Apr 30, 2024 9:31 PM