Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Viewers can tune into the live action on Sony Sports Network and Sony Liv
The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake
Tan Jeslyn, Stellar Ace's CEO, will be stepping down from the OOH company after almost 20 years
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
Targeting the festival season, the campaign covers 7 states
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
Prior to this, Priyali Kamath was with P&G for over 25 years
The move may expedite CCI nod for the merger and also have a low impact on revenue, said a news report quoting media agency officials
The celebration is to mark the occasion of World Entrepreneurs' Day
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
The campaign features actor Mohammed Zeeshan Ayyub
Mansoor Khan last held the position of DGM at the company
A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people tune in
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury and surgery
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Her previous stint was with Baxter International Inc.
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically