oppi
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
e4m Staff Nov 17, 2023 1:57 PM
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
e4m Staff Nov 1, 2023 10:06 AM
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
exchange4media Staff Aug 22, 2023 11:46 AM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
The campaign comprises four-films that will be released in stages over the next three months
exchange4media Staff Apr 1, 2023 1:00 PM
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
exchange4media Staff Jan 1, 2023 6:00 PM
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
exchange4media Staff Dec 19, 2022 9:37 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
The campaign asks consumers to break the monotony of staying indoors and to go out shopping
exchange4media Staff Oct 22, 2022 8:36 AM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
exchange4media Staff Oct 17, 2022 12:49 PM
Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio
exchange4media Staff Sep 23, 2022 4:14 PM
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
exchange4media Staff Sep 13, 2022 1:26 PM
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
exchange4media Staff Aug 29, 2022 4:23 PM
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
exchange4media Staff Aug 11, 2022 6:53 PM
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years
Javed Farooqui Jul 28, 2022 8:38 AM
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
exchange4media Staff May 16, 2022 2:57 PM
CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements
exchange4media Staff Apr 12, 2022 4:28 PM
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Kanchan Srivastava Feb 8, 2022 8:39 AM
The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms
Javed Farooqui Jan 20, 2022 8:15 AM
Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends
exchange4media Staff Dec 28, 2021 5:08 PM
Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs
exchange4media Staff Nov 8, 2021 2:34 PM
Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter
exchange4media Staff Nov 2, 2021 6:28 PM
The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season
Mansi Sharma & Simran Sabherwal Nov 1, 2021 8:14 AM
The industry is using digital media and the power of regional language content to spur the growth further
Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM
The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle
Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM
The 360-degree marketing campaign involves Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani
exchange4media Staff Sep 30, 2021 3:35 PM
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
exchange4media Staff Sep 2, 2021 4:06 PM
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Mansi Sharma Jul 23, 2021 7:59 AM
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
exchange4media Staff Jul 7, 2021 3:46 PM
The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews
exchange4media Staff May 27, 2021 1:48 PM
The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities
exchange4media Staff May 25, 2021 1:50 PM
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
exchange4media Staff Apr 2, 2021 7:59 AM
Prior to this, she was the head of corporate communications, investor relations and sustainability at Shoppers Stop
exchange4media Staff Mar 1, 2021 2:10 PM
The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India
exchange4media Staff Jan 18, 2021 8:49 AM
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Simran Sabherwal Nov 4, 2020 8:33 AM
Sakshi’s Special Hyderabad Shopping Supplement on 17th October saw participation from advertisers across sectors like education, retail, real estate, textiles and health
exchange4media Staff Oct 19, 2020 10:41 AM
Singh moves on from OPPI where she was working as Senior Director, Communications and Patient Advocacy
exchange4media Staff Oct 9, 2020 5:32 PM
This year, Indians are willing to spend INR 15,000 on an average for shopping, states the report
exchange4media Staff Sep 21, 2020 3:43 PM
Bhavna Singh, Senior Director - Communications & Patient Advocacy, OPPI, was recently recognized as 'Mentor of the Year' at the e4m PR & Corp Comm Women Achievers Awards 2020
exchange4media Staff Sep 9, 2020 8:38 AM
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers
Neeta Nair Aug 24, 2020 8:22 AM
Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders
Deepak Lamba Jun 19, 2020 8:59 AM
