The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
The product is being launched as a companion app under the name Akash Go
As per reports, the company's DTH business has suffered a net loss of Rs 247 crore this fiscal
The move is in alignment with the bank’s philosophy to support emerging Indian sportspersons
The partnership is aimed at curating sports and entertainment IPs
A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18
Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
The awards ceremony was held on May 9 in Mumbai
Tiger Baby Films bagged several awards for its impressive work across categories
The awards ceremony was held on May 9 in Mumbai
The Bollywood actor bagged the Best Actor award for his web series Kafas
Who's your gynac? web series featuring Azad bagged the award in the ‘Best Comedy Show on Web/OTT’ category
The actress shared a winning post of her film ‘Kho Gaye Hum Kahan’ bagging silver in the ‘Best Feature Fim’ category
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
The streaming platform won 19 metals including 4 golds, 10 silver and 5 bronze metals across categories
The streaming platform bagged the awards in content & talent categories
The Viral Fever bagged the 'Content Company of the Year' title
OTTplay has won in Best Product Iteration and Best Use of an Event to Build a News Brand categories
With Temasek's exit, Tata Sons now holds a 70% stake in the DTH firm along with Walt Disney which has 30%
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
The ad campaign is conceptualised and created by Mullen Lintas
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
DistroTV is the 31st OTT platform to be added to Tata Play Binge
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
According to Star Sports, advertisers will have the opportunity to precisely target ads
A news report says that the companies are in the midst of preliminary talks about the acquisition
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
Harit Nagpal, MD & CEO, Tata Play, shares the inspiration behind his book’s emotions and themes, his reading recommendations and more
Tata Play Binge has added the dialect-based OTT app STAGE for showcasing hyperlocal entertainment
Through FanCode, users will be able to access more than 15 different sports
The feature enables advertisers to selectively segment TV audiences and serve different ads to different households
Our pick of the best ads between November 1 and 15
The inaugural edition of the festival will take place on December 9
YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts
#HarTVJingalala digital campaign pays homage to the enduring role of television
Neela Mediatech is the gaming, animation and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah
However it's tough to quantify and depends upon the spending of political parties, clarified Group CFO Gupta during the Q2 earnings call
‘Aalor Pujo’ highlights the traditional Indian art forms, spotlighting the artistic capabilities of lights in a captivating, creative and innovative manner
Prior to this, Behl was the CMO at Pureplay Skin Sciences
Malik moves from DEN Cable where he is Vice President
The campaigns highlight the intrinsic playfulness of the festive season in India