play

The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
e4m Staff Aug 13, 2024 2:42 PM

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
Aditi Gupta Aug 1, 2024 6:41 PM

The product is being launched as a companion app under the name Akash Go
e4m Staff Jul 11, 2024 10:38 AM

The move is in alignment with the bank’s philosophy to support emerging Indian sportspersons
e4m Staff Jun 20, 2024 4:38 PM

A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
Kanchan Srivastava Jun 6, 2024 2:52 PM

Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
e4m Staff May 29, 2024 5:34 PM

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Kanchan Srivastava May 29, 2024 8:30 AM

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
e4m Staff May 28, 2024 8:17 AM

Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
e4m Staff May 14, 2024 12:28 PM

The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
e4m Desk May 10, 2024 10:55 AM

The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
e4m Staff Apr 18, 2024 8:32 AM

The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
e4m Staff Apr 15, 2024 8:40 AM

The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
e4m Staff Mar 26, 2024 12:03 PM

At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM

According to Star Sports, advertisers will have the opportunity to precisely target ads
e4m Staff Mar 21, 2024 11:19 AM

A news report says that the companies are in the midst of preliminary talks about the acquisition
e4m Desk Mar 15, 2024 11:28 AM

The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Sohini Ganguly Mar 4, 2024 9:06 AM

The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
NATIVE CONTENT Feb 14, 2024 7:33 AM

Harit Nagpal, MD & CEO, Tata Play, shares the inspiration behind his book’s emotions and themes, his reading recommendations and more
Aryan Khanna Jan 8, 2024 2:40 PM

Tata Play Binge has added the dialect-based OTT app STAGE for showcasing hyperlocal entertainment
e4m Staff Jan 8, 2024 12:50 PM

Through FanCode, users will be able to access more than 15 different sports
e4m Staff Dec 20, 2023 12:40 PM

The feature enables advertisers to selectively segment TV audiences and serve different ads to different households
e4m Staff Dec 11, 2023 10:09 AM

YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts
Shantanu David Nov 24, 2023 8:51 AM
#HarTVJingalala digital campaign pays homage to the enduring role of television
e4m Staff Nov 22, 2023 2:34 PM

Neela Mediatech is the gaming, animation and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah
e4m Staff Nov 22, 2023 12:36 PM

However it's tough to quantify and depends upon the spending of political parties, clarified Group CFO Gupta during the Q2 earnings call
Sonam Saini Nov 22, 2023 8:53 AM

The campaigns highlight the intrinsic playfulness of the festive season in India
e4m Staff Oct 11, 2023 4:24 PM