premium

The TVC talks of the brand's commitment to quality and value across various industries and lifestyles

e4m Staff Aug 16, 2024 12:40 PM

The commercials have been crafted by Mullen Lintas

e4m Staff Aug 3, 2024 9:30 AM

D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings

Sohini Ganguly Jul 26, 2024 9:11 AM

Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099

e4m Staff Jun 26, 2024 4:41 PM

Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host

e4m Staff Jun 10, 2024 4:05 PM

Platform releases trailer of the reality show

e4m Staff May 22, 2024 6:41 PM

At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play

Aditi Gupta Mar 22, 2024 8:59 AM

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials

Shantanu David Dec 15, 2023 8:36 AM

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach

Sohini Ganguly Sep 11, 2023 9:09 AM

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup

e4m Desk Aug 8, 2023 2:11 PM

Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup

e4m Desk Aug 7, 2023 3:58 PM

Chaudhary has a massive fan following on social media

e4m Desk Jun 21, 2023 10:36 AM

#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms

e4m Desk May 22, 2023 6:56 PM

Subscribers will have access to premium content at Rs 999 for 12 months

e4m Desk May 13, 2023 1:04 PM

The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha

e4m Desk Mar 29, 2023 12:56 PM

The packaged water brand seeks to elevate itself as a brand with this association

e4m Desk Mar 20, 2023 2:13 PM

Media Monks has conceptualised and created the campaign for the company's latest offering 'Tata Coffee Grand Premium’

e4m Desk Jan 7, 2023 8:13 AM

The campaign film commemorates India’s proud moments post-Independence

e4m Desk Aug 15, 2022 10:00 AM

The platform has signed content partnerships with 12 OTT players

Javed Farooqui Jun 10, 2022 8:45 AM

Under the partnership, eligible Xiaomi and Redmi consumers can redeem YouTube Premium offer on select current devices for three months

e4m Desk Jun 7, 2022 6:17 PM

The brand aims at integrating all the Indian ethical principles and ethos of Ramayana into the products

e4m Desk May 11, 2022 5:03 PM

The partnership aims to support environment-friendly practices in agriculture and raise awareness

e4m Desk Apr 12, 2022 12:33 PM

Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology

Kanchan Srivastava Mar 22, 2022 8:34 AM

The brand will host the Holi party in the virtual world on March 18 & 19

e4m Desk Mar 19, 2022 2:14 PM

The video streaming service will aggregate content from 15 video apps

e4m Desk Feb 10, 2022 3:54 PM

This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique

e4m Desk Jan 26, 2022 2:00 PM

As part of its introductory offer, the annual subscription plan is priced at Rs 1159 while quarterly and monthly plans are available at Rs 399 and Rs 139 respectively

e4m Desk Jan 22, 2022 8:24 AM

ZEEL MD & CEO Goenka, said that the proposed merger with Sony Pictures Networks India (SPNI) is in the final stages of stitching up

e4m Desk Nov 24, 2021 8:47 AM

Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams

Sonam Saini & Kanchan Srivastava Oct 18, 2021 8:59 AM

With consumer sentiment improving and businesses seeing recovery, brands are looking to invest in high impact properties like the IPL to fuel their growth plans for the upcoming festive season

Christina Moniz Aug 3, 2021 10:30 AM

The campaigns have been conceptualized by Mullen Lintas

e4m Desk Aug 1, 2021 4:00 PM

All titles of Star Wars movies and series will release on the platform on May 4

e4m Desk May 3, 2021 7:09 PM

IIMIITMatrimony.com is available on the app, mobile site and the desktop

e4m Desk Apr 26, 2021 2:05 PM

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League

e4m Desk Jan 6, 2021 8:01 AM

How Tata Tea Premium collaborated with Paytm Ads to target relevant consumers and increase brand awareness across offline and online ecosystems

e4m Desk Dec 16, 2020 9:11 AM

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers

Simran Sabherwal Dec 9, 2020 9:09 AM

Starting today, judges Jock Zonfrillo, Melissa Leong and Andy Allen to guide budding young chefs who will make cooking look like a child’s play

e4m Desk Oct 13, 2020 4:27 PM

The movie will also be available to all subscribers in Hindi, Tamil and Telugu on Disney+ Hotstar VIP

e4m Desk Sep 28, 2020 3:07 PM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

BCCI will make an official announcement about the venue after the next IPL Governing Council meeting

e4m Desk Jul 22, 2020 8:57 AM

Access to the platform's premium content is available exclusively for users of Silver plan and above

e4m Desk Jun 24, 2020 1:58 PM

The campaign attempts to tap the changed mindset about consuming content

e4m Desk Jun 4, 2020 12:00 AM

This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform

e4m Desk Mar 19, 2020 4:16 PM

Applause Entertainment’s Head of Content Deepak Segal and Head of Revenue & Marketing Ashok Cherian reveal why synergy between creative and marketing teams is crucial for great content

Sonam Saini Mar 18, 2020 8:33 AM

The campaign, conceptualized and crafted by DDB Mudra Group, has been rolled out across TV, outdoor, print, radio and digital

e4m Desk Mar 6, 2020 3:10 PM

The all-new premium service will give users access to diverse multi-genre marquee content experiences

e4m Desk Jan 21, 2020 1:38 PM

The TVC was directed by Rajiv Menon, with a crew of stalwarts - V Manikandan handling cinematography and Ratheesh Poduval on art

e4m Desk Jan 18, 2020 9:41 AM