The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
The pilot for a paid subscription may be rolled out in mid or late 2024
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company founded by Shiv Parameshwaran
The campaign has been conceptualised and created by The Script Room
Sethumadhavan brings over two decades of experience in building and growing brands across various agencies
Amazon Prime subscription price hiked to Rs 299 per month
Users opting for the service will get a blue badge
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content
Users have been exploiting Twitter's verification service to impersonate brands and celebs, adding to the misinformation menace on the platform
The digital film has been conceptualised by The Script Room
The short film is directed by Sonam Nair and conceptualized in collaboration with The Script Room
Ayyappan Raj, Co-Founder of The Scriptroom shares more about the writer’s room culture and working on new-age brands
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore
The plan is in the final stages, say media reports
The advertising outfit has more than a hundred ad films to its credit
Netflix's Q1 revenue up 10% to $7.86 billion; Co-CEO Reed Hastings says the company is making good progress in markets like India
Of the markets studied by Omdia’s consumer research, India's the only market where average rates of resubscription were above the rates of churn
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by 2024
The Script Room will collaborate and co-create the brand’s communication initiatives and drive its growth
Quora has launched a monetisation opportunity for creators that would help them make money from the content they create
Currently, creators earn revenue through advertising or bonuses directly from Instagram
The company has termed the new plans as ‘Happy New Prices’
The Ericsson Mobility Report further stated that the number of smartphone subscriptions in the country is expected to grow at a CAGR of 7%, reaching over 1.2 billion by 2027
Advertisement income was up 39.2% to Rs 12 crore from Rs 8.3 crore for the quarter ended 30th September
The company saw record-breaking ad revenue growth in September-October, however, the ad revenue has de-grown by 19% in H1 due to a dip in Q1 FY22
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
The agency has bagged the creative mandate for the upcoming campaign
In Q1 FY22, the company's subscription revenue was up 2% at Rs 813 crore compared to Rs 797.4 crore in the same quarter of the previous fiscal
It added 209 million global streaming paid memberships at the end of the quarter
Access to better networks, digital connectivity and smartphones, are some of the factors responsible for the growth in subscription of OTT platforms in India, according to the research report
The TV broadcasting industry is worried that the Bombay HC ruling gives unbridled powers to TRAI in the name of imposing reasonable restrictions in public interest
The company's net loss for the full fiscal jumped 12.7% to Rs 241.4 crore from Rs 214.1 crore
The regulator said that the framework is expected to bring several important benefits to the television broadcasting sector as well as the consumers
JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams
Twitter Blue subscription will be rolled out for a monthly price of $3.49 CAD or $4.49 AUD and offers features like Bookmark folders, Undo Tweet, and Reader Mode
The streaming platform has 39.9 million total paid subscribers and 224 registered users worldwide
The Washington Post, Wall Street Journal, Game Informer and the UK's Financial Times all rank next respectively
The report noted that SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 149.5 billion – or up by 65%
The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020