script
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Shantanu David Jul 19, 2024 8:46 AM
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
e4m Staff Jun 26, 2024 4:41 PM
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
e4m Staff Apr 25, 2024 9:22 AM
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Chehneet Kaur Oct 18, 2023 9:16 AM
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Kanchan Srivastava Oct 11, 2023 8:48 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
The pilot for a paid subscription may be rolled out in mid or late 2024
e4m Staff Oct 9, 2023 10:52 AM
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company founded by Shiv Parameshwaran
exchange4media Staff Aug 1, 2023 4:47 PM
The campaign has been conceptualised and created by The Script Room
exchange4media Staff May 17, 2023 4:35 PM
Sethumadhavan brings over two decades of experience in building and growing brands across various agencies
exchange4media Staff May 9, 2023 11:28 AM
Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want
Tejinder Gill Jan 24, 2023 8:30 AM
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content
exchange4media Staff Nov 17, 2022 12:20 PM
Users have been exploiting Twitter's verification service to impersonate brands and celebs, adding to the misinformation menace on the platform
exchange4media Staff Nov 12, 2022 9:11 AM
The digital film has been conceptualised by The Script Room
exchange4media Staff Oct 15, 2022 7:42 AM
The short film is directed by Sonam Nair and conceptualized in collaboration with The Script Room
exchange4media Staff Aug 28, 2022 6:00 PM
Ayyappan Raj, Co-Founder of The Scriptroom shares more about the writer’s room culture and working on new-age brands
exchange4media Staff Jun 3, 2022 11:01 AM
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Javed Farooqui Jun 2, 2022 8:47 AM
According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore
Sonam Saini May 24, 2022 9:19 AM
The advertising outfit has more than a hundred ad films to its credit
exchange4media Staff May 11, 2022 4:45 PM
Netflix's Q1 revenue up 10% to $7.86 billion; Co-CEO Reed Hastings says the company is making good progress in markets like India
Javed Farooqui Apr 20, 2022 8:02 AM
Of the markets studied by Omdia’s consumer research, India's the only market where average rates of resubscription were above the rates of churn
Javed Farooqui Apr 18, 2022 8:38 AM
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by 2024
exchange4media Staff Mar 22, 2022 8:28 AM
The Script Room will collaborate and co-create the brand’s communication initiatives and drive its growth
exchange4media Staff Mar 4, 2022 11:26 AM
Quora has launched a monetisation opportunity for creators that would help them make money from the content they create
exchange4media Staff Feb 11, 2022 11:09 AM
Currently, creators earn revenue through advertising or bonuses directly from Instagram
exchange4media Staff Jan 22, 2022 8:28 AM
The company has termed the new plans as ‘Happy New Prices’
exchange4media Staff Dec 14, 2021 9:13 AM
The Ericsson Mobility Report further stated that the number of smartphone subscriptions in the country is expected to grow at a CAGR of 7%, reaching over 1.2 billion by 2027
exchange4media Staff Dec 2, 2021 6:53 PM
Advertisement income was up 39.2% to Rs 12 crore from Rs 8.3 crore for the quarter ended 30th September
exchange4media Staff Nov 15, 2021 3:39 PM
The company saw record-breaking ad revenue growth in September-October, however, the ad revenue has de-grown by 19% in H1 due to a dip in Q1 FY22
exchange4media Staff Nov 10, 2021 8:24 AM
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
exchange4media Staff Sep 12, 2021 12:00 PM
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
exchange4media Staff Sep 11, 2021 8:25 AM
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
exchange4media Staff Sep 6, 2021 2:53 PM
The agency has bagged the creative mandate for the upcoming campaign
exchange4media Staff Aug 25, 2021 11:51 AM
In Q1 FY22, the company's subscription revenue was up 2% at Rs 813 crore compared to Rs 797.4 crore in the same quarter of the previous fiscal
exchange4media Staff Aug 7, 2021 7:45 AM
It added 209 million global streaming paid memberships at the end of the quarter
exchange4media Staff Jul 21, 2021 12:46 PM
Access to better networks, digital connectivity and smartphones, are some of the factors responsible for the growth in subscription of OTT platforms in India, according to the research report
exchange4media Staff Jul 16, 2021 9:59 AM
The TV broadcasting industry is worried that the Bombay HC ruling gives unbridled powers to TRAI in the name of imposing reasonable restrictions in public interest
Javed Farooqui Jul 14, 2021 8:22 AM
The company's net loss for the full fiscal jumped 12.7% to Rs 241.4 crore from Rs 214.1 crore
exchange4media Staff Jun 29, 2021 8:38 AM
The regulator said that the framework is expected to bring several important benefits to the television broadcasting sector as well as the consumers
exchange4media Staff Jun 11, 2021 5:54 PM
JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams
Javed Farooqui Jun 9, 2021 8:44 AM
Twitter Blue subscription will be rolled out for a monthly price of $3.49 CAD or $4.49 AUD and offers features like Bookmark folders, Undo Tweet, and Reader Mode
exchange4media Staff Jun 4, 2021 4:56 PM
The streaming platform has 39.9 million total paid subscribers and 224 registered users worldwide
exchange4media Staff May 26, 2021 11:29 AM
The Washington Post, Wall Street Journal, Game Informer and the UK's Financial Times all rank next respectively
exchange4media Staff May 20, 2021 2:46 PM
The report noted that SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 149.5 billion – or up by 65%
exchange4media Staff May 12, 2021 4:00 PM
The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020
Javed Farooqui May 7, 2021 8:27 AM
