Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
Wondrlab has conceptualised the ad for the electrical brand
The film will be aired on various digital platforms such as YouTube and Facebook
The TV commercial for the campaign emphasizes the significance of quality electrical accessories in Indian homes
The initiative is aimed at empowering young generation to make smart living choices
Agarwal was heading marketing communications & brand for four years
amp will join WPP brand and design consultancy Landor & Fitch
Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
The campaign highlights the environmental challenges that the world faces today
ChatSonic promises to make creation of content, images, or videos simpler and that too with updated information
As part of this branding initiative, Panasonic has also launched a new video campaign
The three-film campaign urges viewers to switch to smarter technologies
Shirish Agarwal, Head - Marketing Communications & Brand, Panasonic Life Solutions India, shares insights on the company’s festive marketing plans
Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
The new identity has been created by BrandMusiq
The #HealthyMomsForHealthyHomes campaign highlights that a mother’s wellbeing is essential for a healthy and happy family
In today’s edition of ‘Women Achievers 2022’ series, Khan, Head Corporate Communications, Panasonic India, speaks on how right mentoring can help one become an effective leader
The film has been conceptualized by Wunderman Thompson India
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Guest Column: Manish Sharma, Chairman & CEO of Panasonic India, reviews the history of the company in Part 1 of the two-part series & discusses unique growth opportunities ahead
In his new role, Ahmad will be heading the sales and marketing of AV and EdTech segments of the company
Fujimori is a Panasonic veteran and has been associated with the company for 26 years
Panasonic India has come up with a game-based donation platform that harnesses the power of technology.
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
The campaign aims to sensitize consumers around the rise of e-waste and the need for its responsible collection, disposal, and recycling
Prior to joining Polycab India, Sharma was Managing Director, Panasonic Life Solutions India
The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable
Additionally, Sharma will assume responsibility of leading the Panasonic Operational Excellence India, and Panasonic India Appliances Company, Lifestyle Updates Business Division
Janet Arole, Sukanya Chakraborty, Pooja Khan, Atipriya Sarawat and Nikky Gupta discussed the myriad challenges and opportunities presented by the pandemic
Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic
In his new role, Aggarwal will directly report to Manish Sharma, President & CEO, Panasonic India and South Asia
WATConsult India has launched a LinkedIn profile for Panasonic India’s AI-enabled refrigerators
The campaign, conceptualised by Wunderman Thompson, is now live across electronic, digital platforms, social media channels and OOH
To kickstart this association, Wondrlab partnered with Panasonic Life Solutions India for benchmark retail design and build
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association
Sharma will move out of the operational leadership on September 30
As part of the campaign, conceptualized and executed by Milestone Dentsu, five short digital films have been launched to put the spotlight on the refrigerator range
Designed and conceptualised by WATConsult, the campaign spreads the message of #KapdoKiImmunity
Guest Column: Shirish Agarwal, Head - Brand & Marketing Communication, Panasonic India says innovation, empathy & relevance should be marketers' tools to survive the slowdown
The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India
All the content across Nick & Sonic will be available in 8 languages - Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada
Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart
In a three-part series for the launch of its MirAIe platform, the campaign highlights the value of future-forward connected technology
The month-long campaign will see Golmaal Jr.’s Prank gang, Gopal and Madhav, reaching out to kids through interactive games and direct engagement in 250 schools
The agency will drive the creative strategy across both offline and digital media in India
The campaign has been rolled out on Facebook, YouTube and Twitter
The fully automatic top load series is available in 6.2kg up to 8 kg capacity and the semi-automatic top load range is available in 6.5kg up to 14 kg