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WBD AIM is a first-party data platform to enhance audience targeting capabilities
e4m Staff Aug 27, 2024 12:48 PM
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
e4m Staff Aug 21, 2024 1:15 PM
Juan Woodbury, North America Creative & Entertainment Lead, Ogilvy, New York named
Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
Malcolm Poynton, Global CCO & President Creative, Cheil Worldwide, named Jury President; Carol Dunn, MD, Barking Owl, Los Angeles is Music & Sound Jury President
e4m Staff Jul 30, 2024 9:12 AM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
e4m Staff Jul 15, 2024 3:25 PM
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media
e4m Staff Jun 18, 2024 8:01 AM
The association has been forged to create co-branded chocolate innovations in key markets
e4m Staff Jun 14, 2024 10:21 AM
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Kanchan Srivastava May 29, 2024 8:30 AM
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
e4m Staff May 28, 2024 8:17 AM
This blog has been written by London-based veteran admen Brian Jacobs, Founder at B&JA and Nick Manning, founder at Encyclomedia International
Brian Jacobs and Nick Manning May 13, 2024 9:15 AM
In this edition of Pitch BrandTalk, Bhavin Devpuria, Marketing Head, Triumph International - India and Sri Lanka speaks about the lingerie brand’s latest campaign, omnichannel strategy and more
Simran Sabherwal May 10, 2024 12:44 PM
Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year
Mohan holds over 20 years of global working exposure in marketing and communications
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
Chehneet Kaur May 2, 2024 10:52 AM
Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement
e4m Staff Apr 24, 2024 6:00 PM
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
e4m Staff Mar 26, 2024 12:49 PM
The global crisis resilience consultancy is marking its entry in India as a key addition to its growing global strategic network
e4m Staff Mar 15, 2024 2:27 PM
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
e4m Staff Mar 12, 2024 1:20 PM
With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
e4m Staff Mar 12, 2024 12:23 PM
The right is for advertising placements both inside the terminal and on the landside
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
e4m Staff Feb 23, 2024 10:58 AM
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
Tanzila Shaikh Feb 20, 2024 9:17 AM
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
e4m Staff Feb 19, 2024 3:44 PM
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises
The ad shot by Illusionist Films is centred on the brand's Domestic Industrial Sewing Machines
Navaneel Kar has been associated with reputed brands like ITC & Tata Motors prior to this
e4m Staff Jan 11, 2024 4:16 PM
Ritesh Pai’s last role was President - Products and Solutions at TerraPay
We bring you a recap of stories published on exchange4media that earned significant readership
e4m Staff Dec 28, 2023 8:58 AM
