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Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Chetna Israni Aug 16, 2024 12:32 PM
Manish joins BEI Confluence after a five-year stint as Head-Digital Marketing at Digitalthinkhub
Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference
e4m Staff Jun 13, 2024 4:06 PM
The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
e4m Staff Apr 30, 2024 12:34 PM
The campaign features actress Tamannaah Bhatia as the brand ambassador
e4m Staff Mar 11, 2024 1:33 PM
The show is set to go on air starting 20th February, 2024 every Monday to Saturday at 9:00 PM
e4m Staff Feb 16, 2024 8:10 PM
Many other celebrated personalities to join the award ceremony on 10th January in New Delhi
She took charge after Prof. Sanjay Dwivedi’s term came to end on July 12, 2023
exchange4media Staff Jul 17, 2023 6:57 PM
Prior to this he was Managing Editor of ‘'CNBC Awaaz' and 'CNBC Bajar'
Ruhail Amin Jun 19, 2023 8:58 PM
The ad has been created and conceptualised by What’s Your Problem
exchange4media Staff Apr 5, 2023 11:48 AM
The commercial has been conceptualised by What’s Your Problem, a Wondrlab company
exchange4media Staff Mar 30, 2023 10:27 AM
Guest Column: Sunita Patnaik, Director, Corporate Affairs, Mars Wrigley, India, writes why gender equity must get the energy and sponsorship from all stakeholders
Sunita Patnaik Mar 9, 2023 12:57 PM
Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
exchange4media Staff Oct 11, 2022 11:52 AM
Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent
Sunita Patnaik Jun 13, 2022 6:28 PM
Prior to this, Bhatnagar led the brand design mandate at RK Swamy BBDO
exchange4media Staff May 30, 2022 1:14 PM
Guest Column: Bhatnagar – Head, Strategy and Growth Partnerships, Snapchat India, outlines how gender diversity in STEM fields can help increase productivity and performance
Juhi Bhatnagar Mar 16, 2022 8:27 AM
The multi-film, humorous campaign has been conceptualised by Lowe Lintas Bangalore
exchange4media Staff Feb 13, 2022 2:00 PM
Mirum and Resulticks will work jointly to enable brands to enrich customer experience
exchange4media Staff Feb 7, 2022 11:28 AM
Dani will be working towards building a customer-first, tech-based platform
Neeta Nair Jun 22, 2021 8:49 AM
Prior to this, Patnaik was part of policy communications team at Facebook India
exchange4media Staff May 31, 2021 4:59 PM
Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline
Sonam Saini May 20, 2021 9:04 AM
Film brings together brand ambassadors Ranbir Kapoor and Bipasha Basu
exchange4media Staff Mar 22, 2021 4:23 PM
Bhatnagar takes over from Shri Kuldeep Singh Dhatwalia who superannuated on 28th February 2021
exchange4media Staff Mar 2, 2021 11:13 AM
The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil
exchange4media Staff Mar 2, 2021 10:39 AM
Reality shows, remakes or family-friendly content? Industry experts share insights on the theme that will dominate television content this year
Sonam Saini Feb 4, 2021 8:37 AM
The latest store has been launched in Hyderabad, Telangana
exchange4media Staff Dec 28, 2020 12:25 PM
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment
exchange4media Staff Dec 17, 2020 9:08 AM
In a conversation with exchange4media, Vishal Bhatnagar, Sales Director, South Asia, BBC Global News, talks about the TRP scam’s impact on the news genre, the festive season and much more
Sonam Saini Dec 10, 2020 8:30 AM
The campaign has received more than 11 lakh viewers within a week
exchange4media Staff Nov 30, 2020 12:28 PM
Bhatnagar has also served stints at ET Now, News X and NDTV in the past.
exchange4media Staff Nov 23, 2020 1:08 AM
The 360-degree campaign across TV, Outdoor, Digital and Experiential mediums represent The World Towers as a distinguished architectural symbol
exchange4media Staff Nov 8, 2020 10:00 AM
The panellists today will deliberate upon the question of delivering an enhanced viewer experience in a reliable manner
exchange4media Staff Nov 5, 2020 8:39 AM
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Noel Dsouza Oct 27, 2020 1:21 PM
With over 15 years of experience, Mitra has worked with organisations like McCann Worldwide group, Ogilvy, Leo Burnett and J. Walter Thompson
exchange4media Staff Sep 3, 2020 11:06 AM
Dainik Bhaskar’s edition is a ‘loud shoutout by the advertisers that Print is still the most credible medium’, RD Bhatnagar, Chief Technology Officer at DB Corp Ltd., said in a Twitter post
exchange4media Staff Aug 13, 2020 1:36 PM
Kotnala will advise and share expertise to help outreach for the 'Education for Women Now' campaign by the Geneva-based NGO
exchange4media Staff Aug 7, 2020 1:10 PM
Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre
Sonam Saini Jun 29, 2020 9:03 AM
The account will be handled out of the agency’s Kolkata office
exchange4media Staff Jun 12, 2020 10:46 AM
Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1
Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM
The campaign included multiple influencers encouraging viewers to participate in the three-day-long challenge
exchange4media Staff Jun 3, 2020 4:42 PM
Khan marked the association by starring as the brand's iconic 'Raahat Raja' in new ad
exchange4media Staff May 11, 2020 9:25 AM
The campaign consisting of two digital films also features celebrity photographer Dabboo Ratnani and talks of exploring passion even in these tough times
exchange4media Staff Apr 25, 2020 8:57 AM
In this series - First Responders - on reporters at the frontline during the COVID-19 pandemic we feature Devendra Bhatnagar, Chief Editor - Gujarat, Divya Bhaskar
Dipali Banka Apr 17, 2020 9:35 AM
The activation involves a support system ‘Dard Mukti Kendra’ to distribute the ‘Rahat Ratna’ to ‘Sahayaks’
exchange4media Staff Feb 11, 2020 1:25 PM
The nine-part documentary series was launched on January 26 and will be on air till March 22
exchange4media Staff Jan 29, 2020 7:23 PM
