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The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 18, 2026 9:13 AM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 18, 2026 8:50 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
The launch is Harpic’s biggest Innovation in bathroom cleaning in a decade with new campaign ‘Kaisa bhi ho daag, poora bathroom ULTRA saaf’ with Rohit Shetty as new brand ambassador
Amit Dutta brings 36 years of experience in the transmission and distribution sector
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
e4m Staff Jan 19, 2026 11:50 AM
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
e4m Staff Jan 13, 2026 11:39 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja jain Jan 13, 2026 11:26 AM
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
e4m Staff Jan 13, 2026 11:08 AM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Aarti Pahwa Aug 29, 2025 3:10 PM
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
As per earlier reports, the platform was to be launched in July but the date got pushed to August
e4m Staff Sep 6, 2024 11:48 AM
Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh
e4m Staff Sep 6, 2024 11:38 AM
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Debal Dutt Sep 3, 2024 4:52 PM
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
Ankur Bhatt last held the position of Strategy and Brand Development at Dainik Jagran
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
e4m Staff Aug 21, 2024 3:07 PM
Prasar Bharati has laid down two categories for apps to send their proposals for integration with its OTT platform; the pubcaster has said there is no last date for submission of proposals
e4m Staff Aug 21, 2024 12:16 PM
Siddhartth Injetti will handle script development for feature films and web series
e4m Staff Aug 21, 2024 12:08 PM
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
e4m Staff Aug 21, 2024 11:49 AM
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
e4m Staff Aug 19, 2024 5:15 PM
This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life
e4m Staff Aug 19, 2024 4:30 PM
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
Chehneet Kaur Aug 19, 2024 9:07 AM