From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
Datta is leaving after a short tenure of one year
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
Ankur Bhatt last held the position of Strategy and Brand Development at Dainik Jagran
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
Hettich is a German furniture fitting brand
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
Kumaresh Pattabiraman has been with LinkedIn for the last 11 years
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
Prasar Bharati has laid down two categories for apps to send their proposals for integration with its OTT platform; the pubcaster has said there is no last date for submission of proposals
Siddhartth Injetti will handle script development for feature films and web series
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Industry experts say that by permitting private channels to stream on Prasar Bharati’s OTT platform, the pubcaster is breaching guidelines for uplinking and downlinking of satellite TV channels
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
The pubcaster has outlined modes for sourcing content, including commissioning (may involve co-production or public-private partnerships), revenue sharing, licence fees or royalties & sponsorships
Sonal Chhajerh and Pravin Sutar will continue reporting to Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia & Chairman Leo Burnett South Asia
In his earlier role, Debarshi Ray was the Vice President - Operations & Executive Director at Constantia Flexible
The conclave will address challenges and explore innovative solutions to enable a stronger sporting culture in India
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market
Maheshh K Sharma has been elevated to President- Revenue Strategy, Strategic Partnerships & Alliances
Advertisements on the OTT stream will be inserted by Prasar Bharati at appropriate junctures, the ministry has said
The Dentsu-owned media agency said the appointments will strengthen its leadership team
Joy Chatterjee has been with Mankind Pharma for nearly 19 years
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
MOS for Ministry of Information and Broadcasting, Loganathan Murugan, informed the Rajya Sabha on Friday that protocols have been put in place for curbing digital piracy
Sandeep V Maudgal Iyer was previously the Associate Executive Creative Director at Leo Burnett Orchard