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In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Aarti Pahwa Aug 29, 2025 3:10 PM
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
As per earlier reports, the platform was to be launched in July but the date got pushed to August
e4m Staff Sep 6, 2024 11:48 AM
Abhishek Chatterjee will work closely with Founder Vineet Bajpai and Tech Co-Founder Manishi Singh
e4m Staff Sep 6, 2024 11:38 AM
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Debal Dutt Sep 3, 2024 4:52 PM
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
Ankur Bhatt last held the position of Strategy and Brand Development at Dainik Jagran
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
e4m Staff Aug 21, 2024 3:07 PM
Prasar Bharati has laid down two categories for apps to send their proposals for integration with its OTT platform; the pubcaster has said there is no last date for submission of proposals
e4m Staff Aug 21, 2024 12:16 PM
Siddhartth Injetti will handle script development for feature films and web series
e4m Staff Aug 21, 2024 12:08 PM
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
e4m Staff Aug 21, 2024 11:49 AM
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
e4m Staff Aug 19, 2024 5:15 PM
This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life
e4m Staff Aug 19, 2024 4:30 PM
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
Chehneet Kaur Aug 19, 2024 9:07 AM
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Chehneet Kaur Aug 16, 2024 9:09 AM
Industry experts say that by permitting private channels to stream on Prasar Bharati’s OTT platform, the pubcaster is breaching guidelines for uplinking and downlinking of satellite TV channels
Aditi Gupta Aug 16, 2024 8:47 AM
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
e4m Staff Aug 13, 2024 3:38 PM
The pubcaster has outlined modes for sourcing content, including commissioning (may involve co-production or public-private partnerships), revenue sharing, licence fees or royalties & sponsorships
e4m Staff Aug 13, 2024 1:07 PM
Sonal Chhajerh and Pravin Sutar will continue reporting to Rajdeepak Das, Chief Creative Officer, Publicis Groupe, South Asia & Chairman Leo Burnett South Asia
e4m Staff Aug 13, 2024 10:04 AM
In his earlier role, Debarshi Ray was the Vice President - Operations & Executive Director at Constantia Flexible
The conclave will address challenges and explore innovative solutions to enable a stronger sporting culture in India
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
Sonam Saini Aug 8, 2024 9:05 AM
Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market
Maheshh K Sharma has been elevated to President- Revenue Strategy, Strategic Partnerships & Alliances
Advertisements on the OTT stream will be inserted by Prasar Bharati at appropriate junctures, the ministry has said
The Dentsu-owned media agency said the appointments will strengthen its leadership team
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
e4m Staff Aug 5, 2024 12:53 PM
MOS for Ministry of Information and Broadcasting, Loganathan Murugan, informed the Rajya Sabha on Friday that protocols have been put in place for curbing digital piracy
Sandeep V Maudgal Iyer was previously the Associate Executive Creative Director at Leo Burnett Orchard
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
Ishan Chatterjee had been with YouTube for the last 13 years. He last served as Director for YouTube India
e4m Staff Aug 1, 2024 12:10 PM
Guest Column: Talha Bin Mohsin, Director & Founder, BLTN, writes on his exit from Ogilvy and co-founding the production firm Better Late Than Never Films
Talha Bin Mohsin Jul 31, 2024 12:35 PM
According to the report, 93% Gen Z (online) use YouTube to consume content about the person or thing they’re a fan of at least weekly
e4m Staff Jul 30, 2024 4:34 PM
Munavar Attari has been a crucial part of the organization since 2016
e4m Staff Jul 30, 2024 11:35 AM
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
Payal Gwalani Jul 30, 2024 9:15 AM
