JK Tyre unveils its latest campaign-Jab Hindustan Mile Hindustan Se
The campaign echoes the pulse of the nation
tyre
Vredestein executes OOH campaign
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
Sachin Tendulkar takes on the tracks in style in Apollo Tyres' film
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
It's man vs machines in Apollo Tyres' film on Engineers' Day
Titled 'Engineers: The Driving Force' , the film reminds the world that no matter how advanced the machine, it cannot replace the ingenuity of human minds
Pratip Francis joins MRF Tyres as GM, to head Brand Marketing
Francis joins MRF Tyres from GROHE where he was the CMO
Apollo Tyres celebrates the spirit of Raksha Bandhan with a heartwarming film
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries
We are working towards a circular economy & sustainability: Vikram Garga, Apollo Tyres
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the help of latest technology
Apollo Tyres launches campaign to celebrate 10dulkar on his 50th birthday
The film is conceptualised by Wunderman Thompson India
TVS Eurogrip Tyres rides on MS Dhoni’s sense of humour in IPL 2023 campaign
Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades
This Women’s Day, TVS Eurogrip Tyres celebrates the #Unstoppables
The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
Ceat & Aamir Khan urge consumers to look for 5-star energy efficiency rating in tyres
The campaign is conceptualised by Ogilvy India
Apollo Tyres shows us how to have 'a wonderful day'
Wunderman Thompson India has helmed the campaign
Best ads of the fortnight: Aisle pooh-poohs casual dating apps & DaMENSCH gets meta
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
'Put pressure on tyres not on people', says Ralco's new initiative for delivery executives
The campaign crafted by BBDO has been flagged off with a short video featuring Sonu Sood
Hero ISL 2022-23 starts 7th October bringing a festive cheer to fans and brands
After a record-breaking 2021-22 season that delivered a reach of 171 million on TV, the league welcomes back fans to the stands across 10 cities after a hiatus of 2 years
CEAT Tyres & Royal Enfield celebrate Friendship Day
#KaroSafetySeDosti is a social media campaign
Apollo Tyres appoints Vikram Garga as Group Head, Marketing
Garga joins from Mahindra and Mahindra where he was Vice President and Head of Strategy, Insights and Analytics, and Innovation
JK Tyre & Industries appoints Anuj Kathuria as President (India)
Kathuria has worked in senior management positions in auto companies like Ashok Leyland and Tata Motors
‘Tech & data collection have changed all business and customer interactions'
At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to reach consumers
Apollo Tyres launches awareness campaign for brand Vredestein in India
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
JK Tyre launches #HawaNahinNiklegi campaign with rapper King
The film is being conceptualized and produced by Digitale & Music Boutique
Apollo’s #GoTheDistance Heroes initiative is extraordinary: Vijay Barse
Apollo Tyres celebrates inspiring personalities of the sporting world. Barse, who inspired the Amitabh Bachchan-starrer ‘Jhund’, first hero to appear in the campaign
Ranveer Singh roped in as brand ambassador of tyre manufacturer BKT
The actor will help BKT amplify awareness about its offerings
Michelin’s #SafeForMichelin campaign gathers a grand viewership
The company is currently running this campaign using candid reviews and the element of mystery and travel
CRED's Neeraj Chopra surprise to Disney+ Hotstar's SRK magic: Best ads of the fortnight
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
JK Tyre's latest campaign showcases the cutting-edge innovation of JK SMART TYRE
The campaign ‘Smart Tyre – Tyre With a Brain’ has been launched by Cheil India
JK Tyre ropes in Narain Karthikeyan as brand ambassador
Karthikeyan will represent JK Tyre brand across platforms
‘No matter how you divide the demographics, IPL is a universal medium’
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
Apollo Tyres renews association with Chennaiyin FC as Principal Sponsor
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign
TVS Eurogrip honours paternal bonds in this Father's Day campaign
Within a short time, the ads have garnered over a million views on social media
Right now digital is the go-to medium for audiences: Srinivasu Allaphan, JK Tyre
Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant
JK Tyre encourages citizens to #StayHome with Truck Shayari
The campaign is live on the brand’s social media platforms with a focused outreach through Facebook
Airport OOH is driving the industry now: Mahendra Dev Dixit, Sigma Trade Wings
In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more
Alliance Tyres associates with Kangana Ranaut starrer Panga
As part of the association, a co-branded TV & digital campaign will be rolled out on platforms such as Voot, ZEE5, SonyLIV, MX player, Youtube, Facebook and Instagram
CEAT introduces Czar A/T Tyres designed for SUVs on Indian roads
Since the tyres comprise of features like 2D sipes, it provides better grip suiting to the terrain of application