verse

The partnership is set to bring VerSe Innovation an additional $100M in revenue
e4m Staff Aug 28, 2024 8:23 AM

The acquisition marks Dailyhunt’s strategic foray into premium content
e4m Staff Apr 18, 2024 12:52 PM

The hub will feature artists and brands from the entertainment industry
e4m Staff Nov 22, 2023 12:04 PM

At e4m TechManch 2023, AI and metaverse experts discussed the dos and don'ts marketers should keep in mind while creating a digital marketing strategy for tech platforms
exchange4media Staff Aug 11, 2023 12:13 PM

At e4m TechManch, the SVP of Web3 & Metaverse strategy at Media.Monks delivered a keynote address on new ways to engage with the audience
exchange4media Staff Aug 9, 2023 4:06 PM

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
exchange4media Staff May 29, 2023 2:03 PM

The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites
exchange4media Staff Apr 14, 2023 2:26 PM

Industry watchers talk about the scope of brands adopting digital avatars in the metaverse
Shantanu David Mar 2, 2023 8:48 AM

Digital leaders opine if data privacy and regulatory concerns are addressed, web 3 can continue to drive innovation and commerce
Kanchan Srivastava Feb 27, 2023 9:17 AM

Advertisers will want to use the metaverse for reaching out to the Gen Z and millennials; creating a truly immersive space can be a game-changer, say industry players
Shantanu David Feb 22, 2023 8:33 AM

They will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page
exchange4media Staff Feb 16, 2023 12:19 PM

Backed by France’s Annecy Fest, India’s first-ever international festival of AVGC-XR 'AniMela' is to be held in Mumbai in November
exchange4media Staff Feb 10, 2023 10:42 AM

The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
Kanchan Srivastava Feb 9, 2023 8:45 AM

The launch of 'Starverse' will reportedly coincide with IPL 2023
exchange4media Staff Feb 6, 2023 8:30 AM

The CEO of Dentsu APAC spoke on ‘Creating value in the Web3 digital Economy’ at the unveiling of the Dentsu-e4m Report
exchange4media Staff Feb 3, 2023 11:40 AM

The event is being held in collaboration with Paytm Insider
exchange4media Staff Jan 31, 2023 12:44 PM

Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads
Kanchan Srivastava Jan 6, 2023 8:59 AM

We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
Shantanu David Jan 2, 2023 9:06 AM

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
Shantanu David Dec 16, 2022 9:01 AM

The brand aims to reach a global audience and give them a memorable moment to share around holidays
exchange4media Staff Dec 15, 2022 1:36 PM

Pay cut of up to 11 per cent will be will be implemented for employees who earn over Rs 10 lakh per annum
exchange4media Staff Nov 29, 2022 8:49 AM

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach
Kartik Sharma Nov 2, 2022 8:58 AM

While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
Shantanu David Nov 2, 2022 8:50 AM

At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
exchange4media Staff Oct 18, 2022 11:19 AM

Flipkart will enable select brands to organize unique product launches and create engaging experiences for users within the virtual world
exchange4media Staff Oct 17, 2022 1:44 PM
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
exchange4media Staff Oct 17, 2022 8:32 AM

It has released a music video as part of the rebranding exercise
exchange4media Staff Oct 13, 2022 1:00 PM

The theatre will provide an immersive movie-watching experience with a plush lobby, box office counter, virtual trailer zones, and popcorn and drinks counters
exchange4media Staff Sep 30, 2022 1:41 PM

Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities
exchange4media Staff Sep 29, 2022 5:57 PM

From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
Shantanu David Sep 5, 2022 8:56 AM

Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging
Shantanu David Aug 26, 2022 9:06 AM

At e4m TechManch, industry experts discuss ‘Marketing in the Metaverse: How Brands are Engaging in Virtual Worlds’ in a panel discussion held in a metaverse
exchange4media Staff Aug 16, 2022 9:17 AM

Limaye will help scale VideoVerse’s global development efforts as part of the company’s London-based operation
exchange4media Staff Aug 10, 2022 5:43 PM

The summit brings India's most disruptive D2C brands and their top management under one roof to interact and share insights on their game-changing success stories
exchange4media Staff Aug 3, 2022 8:48 AM

Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
Yash Kulshresth Aug 1, 2022 8:06 AM

Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
exchange4media Staff Jul 27, 2022 9:17 AM

Omar Kabbani, Creative Director, H+K Strategies, METIA team, shares his thoughts about the challenges of the Metaverse, the opportunities it holds and the endless possibilities it offers
exchange4media Staff Jul 19, 2022 6:08 PM

The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
exchange4media Staff Jul 15, 2022 12:32 PM

The event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surka, Sahil Shah, Rahul Dua, Kiran Dutta, and Shraddha Jain
exchange4media Staff Jun 22, 2022 11:46 AM

Shekhar Iyer has been appointed as Director and General Manager to spearhead Dailyhunt’s leadership in the MENA region
exchange4media Staff Jun 21, 2022 10:24 AM

The campaign has been conceptualised by Wunderman Thompson
exchange4media Staff Jun 15, 2022 10:33 AM

The Xstream multiplex is an extension of Airtel’s Xstream Premium offering
exchange4media Staff Jun 14, 2022 12:48 PM

Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance
Shantanu David Jun 14, 2022 8:51 AM

ByteDance had a 9.8% stake in the company at the time of exit
exchange4media Staff Jun 3, 2022 8:29 AM

Launches Web3 vertical for creators, consumers and brands
exchange4media Staff May 18, 2022 10:55 AM