During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
At a fireside chat, Emami’s Gul Raj Bhatia shared insights on the evolution of India’s healthcare consumers and market
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
Shivam Puri, MD and CEO, Cipla Health, addressed a keynote session at the e4m Health and Wellness Marketing Conference, on the diverse needs of a global market
At e4m Health & Wellness Marketing Conference, Sandeep Verma, Country Head (India, B’desh, SL), Bayer, spoke to Dr Annurag Batra, Chairman & Editor-In-Chief- BW Businessworld and e4m
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
The agency took home 8 metals including 4 golds and 4 silver metals across categories
The agency bagged 9 metals including 4 golds, 2 silver and 3 bronze metals for their outstanding work and creativity
The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
The fifth edition of the conference will focus on the theme ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
The brand has unveiled a new TVC for the launch featuring actor Sneha
The upcoming edition of the conference will shed light on ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
Ashwani Gandhi will lead the three business verticals - Retreats, D2C and Products
Prior to this, Ravi Makwana was the CMO at Tim Hortons for over two years
The awards shine the spotlight on innovative campaigns and strategies by brands that promote healthier lifestyles
Dr.Sivaramakrishnan will form a part of the Senior Management to create a technical roadmap for the company’s wellness and skincare offerings
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the communication should be in good taste, shared industry experts
Team Pumpkin will cater to the marketplace and other strategic marketing efforts of the brand
The campaign is timed for the autumn/winter season
The video showcases a dynamic installation set up within a bustling mall, immediately grabbing the attention of passersby and involving them in a thought-provoking experience
These guidelines are an extension to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements
At the e4m Health and Wellness Marketing Conference 2023, industry experts discussed how one can create personalized user solutions for the healthcare and wellness industry through innovation
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead
At the e4m Health & Wellness Marketing Awards 2023, the company won 5 gold, 3 silver and 7 bronze metals across categories
The dairy co-op bagged 6 gold and 5 silver metals
The agency won 2 gold metals, 1 silver and 3 bronze for its impressive and outstanding works
At e4m Health & Wellness Marketing Awards, BrandCare Health adjudged ‘Agency of the Year’
The theme of the upcoming edition is ‘Rethink, Reimagine, Reinvent: The Future of Health & Wellbeing Marketing’
We revisited the iconic ad, which always makes its way into conversations about the summer heat
Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more
This is likely to lead to an increased demand for qualified healthcare influencers with most being more mindful of the content they post
The mandate is for Sugarfree, Nutralite and Sugarlite
The awards celebrate brands and agencies for creating, and marketing products that enable consumers to experience a better quality of life
This association marks the entry of the Good Glamm Group into the men’s personal care and wellness category
The campaign says ‘ab stress nahi, de-stress kijiye’
The brand refresh includes a new visual identity including logos and colours
Maximum entries have been sent to the Health & Wellness Lions category
The 'Wellness in every home, happiness in every heart' campaign has been executed by FCB Ulka Bangalore
The brand aims to continue on its journey of transforming the women’s wellness space in the country
The actor will be the face of the brand’s range of menstrual wellness products
The 'Ladkon ke pimples ka sahi solution' campaign prompts young boys to choose the right solution for solving their problems
Mohan was earlier VP & GM of Monetization at Glance
In his last stint, Singla was leading the growth vertical at Disney+ Hotstar India
The campaign is conceptualized by Wunderman Thompson Mumbai
Many of EK’s products are created in collaboration with local artisans across the country with the mission to promote and preserve the legacy of India’s fine craftsmanship
Through this campaign, the healthcare platform aims to reach out to a larger audience to spread the message about making health a priority amongst individuals
This health and wellness digital platform provides women with expert-recommended, industry influencer-supported and study-backed information on the go
A new report by Accenture surveyed more than 25,000 consumers across 22 countries