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Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
The three films have been directed by Gautham Vasudev Menon and conceptualized by DDB Mudra South
e4m Staff Jun 26, 2024 12:44 PM
The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
e4m Staff Jun 25, 2024 10:01 AM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM
'Under Sanjeev’s leadership, the company witnessed rapid growth,' announced the company
Madhavan will work with the Acko team to create meaningful content that will demystify the nuances of insurance
e4m Staff Nov 14, 2023 3:50 PM
The Leo Burnett campaign highlights the unique benefits of ACKO’s car insurance product
exchange4media Staff Jul 27, 2023 12:05 PM
Patankar has 25 years of experience in curating content across various media platforms
exchange4media Staff Feb 23, 2023 11:14 AM
Our pick of the most innovative commercials between Feb 1 and 15
exchange4media Staff Feb 17, 2023 9:15 AM
The campaign salutes the positive changes that the city has seen over the years
exchange4media Staff Feb 14, 2023 2:36 PM
Before joining ACKO, Jha was associated with Housing.com as Senior Director - Growth, Marketing & Analytics
exchange4media Staff Oct 13, 2022 11:35 AM
The ad film also features stand-up comedians Jagan Krishnan and Vikram Arul Vidyapathi
exchange4media Staff Oct 1, 2022 12:34 PM
The campaign has been created and conceptualised by The DDB Mudra Group
exchange4media Staff Apr 2, 2022 8:26 AM
The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport
exchange4media Staff Mar 29, 2022 11:36 AM
As a part of the partnership, the players of the three IPL teams will sport the brand logo on their headgear
exchange4media Staff Mar 14, 2022 3:56 PM
BARC has given news channels the option to opt in or opt out of receiving the past 13 weeks' rolled data
exchange4media Staff Feb 23, 2022 9:03 AM
The campaign talks about the hassle of paper-work for insurance claims
exchange4media Staff Jan 11, 2022 4:03 PM
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Mansi Sharma Oct 25, 2021 8:38 AM
Leveraging the power of the English Premier League, which gives access to a highly premium audience, Sponsor, ACKO managed to gain high visibility and build engagement with its target audience
Archana Khatri Das Oct 21, 2021 1:42 PM
The campaign has been launched across television, digital and social media
exchange4media Staff Oct 20, 2021 6:29 PM
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Mansi Sharma Oct 14, 2021 6:55 PM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
Conceived by Lowe Lintas Mumbai, the film is a light-hearted take on how the bond and care remains unchanged even though the roles change over the years
exchange4media Staff Jun 21, 2021 12:12 PM
The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year
Misbaah Mansuri Jun 17, 2021 9:36 AM
At the Pitch CMO Summit 2021, Ashish Mishra, Harish Narayanan, Hitesh Malhotra, Lucky Saini, Prasanna Rai & Neha Ahuja discussed how brand love shapes consumer relationships
exchange4media Staff May 31, 2021 9:17 AM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
Conceptualized by Papers and Playground, the creative execution uses humour to illustrate various everyday life situations that people in India encounter
exchange4media Staff Mar 6, 2021 11:41 AM
The original deadline for the twelve-week suspension was Friday
exchange4media Staff Jan 16, 2021 8:56 AM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
Tasmayee Laha Roy Dec 15, 2020 8:35 AM
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering
Naziya Alvi Rahman Dec 8, 2020 8:48 AM
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
Tasmayee Laha Roy Nov 27, 2020 9:19 AM
Mishra joins from HSBC’s Dubai Office where he was Head of Customer Marketing & Network Markets
exchange4media Staff Aug 31, 2020 1:58 PM
Conceptualised by Leo Burnett Orchard, the film highlights how savings from not running our car can go a long way in supporting the families of our household staff during the COVID crisis
exchange4media Staff May 11, 2020 4:52 PM
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
Anjali Thakur Apr 13, 2020 8:28 AM
In a video address on Friday, the PM appealed to the citizens to light candles, lamps or flashlights from their windows or outside their doors for 9 minutes
exchange4media Staff Apr 3, 2020 1:27 PM
The film is being released on digital platforms and will be amplified across all of Acko’s social channels
exchange4media Staff Mar 9, 2020 12:31 PM
The films show slice-of-life situations which highlight low insurance premiums offered by Acko
exchange4media Staff Feb 25, 2020 3:07 PM
Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation
exchange4media Staff Feb 6, 2020 7:04 PM
