ad-volume

As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15% 

e4m Staff Jan 21, 2026 10:49 AM

As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023

Aditi Gupta Aug 23, 2024 9:01 AM

According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having advertised so far

e4m Staff Oct 30, 2023 4:22 PM

As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition

e4m Staff Oct 6, 2023 9:38 AM

According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period

e4m Desk Aug 3, 2023 3:28 PM

As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list

Tanya Dwivedi Jun 28, 2023 12:09 PM

Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets

Tanya Dwivedi Feb 13, 2023 8:48 AM

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

e4m Desk Jan 27, 2023 8:50 AM

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

e4m Desk Jun 8, 2022 8:21 AM

Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020

e4m Desk May 12, 2022 4:10 PM

2021 recorded an all-time high of 1,824 million seconds of ad volumes - 22% and 18% growth over 2020 and 2019, respectively

e4m Desk Mar 7, 2022 12:11 PM

Ad revenue from the print business rose 29% to Rs 307 crore from Rs 238 crore

e4m Desk Feb 9, 2022 6:00 PM

2021 also recorded 22% growth in ad volumes over 2020 and 18% over 2019

e4m Desk Jan 25, 2022 4:32 PM

As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021

e4m Desk Jan 19, 2022 9:02 AM

As per the BARC THINK Report, TV ad volumes stood at 156 mn seconds, 3% higher than 2020 and 31% higher than 2019

e4m Desk Dec 20, 2021 5:07 PM

As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13

e4m Desk Oct 27, 2021 8:41 AM

The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019

e4m Desk Oct 21, 2021 1:29 PM

Horlicks is on second spot and Airtel Black on third, as per the weekly data

e4m Desk Sep 13, 2021 8:47 AM

The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV

e4m Desk Aug 16, 2021 9:02 AM

Ad volumes registers 23% growth against July 2019

e4m Desk Aug 13, 2021 6:09 PM

According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth

e4m Desk Aug 13, 2021 8:37 AM

Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

e4m Desk Jul 22, 2021 12:57 PM

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

e4m Desk Jul 20, 2021 9:12 AM

TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium

e4m Desk Jun 17, 2021 1:21 PM

The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side

e4m Desk Jun 11, 2021 8:29 AM

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data

e4m Desk May 13, 2021 1:10 PM

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

e4m Desk Apr 28, 2021 8:57 AM

The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline

e4m Desk Apr 26, 2021 8:58 AM

News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%

e4m Desk Apr 23, 2021 6:55 PM

Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

e4m Desk Apr 23, 2021 9:10 AM

FMCG and e-comm categories grew by 36% and 21% YoY during this period

e4m Desk Mar 19, 2021 7:57 AM

As per the weekly data, Policybazaar.com emerged as the second top brand this week

e4m Desk Mar 12, 2021 8:50 AM

Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels

Naziya Alvi Rahman Mar 1, 2021 8:22 AM

Hindustan Unilever continues to lead advertiser's space for the week

e4m Desk Feb 26, 2021 8:17 AM

Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull

Noel Dsouza Feb 25, 2021 8:26 AM

Whitehat Education Technology, Dhani Services and Yamaha Motor India emerged as top new advertisers in Jan'21

e4m Desk Feb 19, 2021 8:29 AM

Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth

Noel Dsouza Feb 17, 2021 8:28 AM

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza Jan 25, 2021 8:23 AM

As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart

e4m Desk Jan 21, 2021 12:33 PM

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

e4m Desk Jan 12, 2021 8:51 AM

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

e4m Desk Jan 12, 2021 8:16 AM

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as well as Aug-Dec’19

e4m Desk Dec 17, 2020 9:13 AM

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period

e4m Desk Dec 7, 2020 8:56 AM

This festive season, the ecom, F&B and auto sectors rose by 54%, 20% and 3% in Aug-Nov’20 while retail witnessed a drop of 17%, according to TAM data

e4m Desk Nov 26, 2020 9:06 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 

Sonam Saini Nov 5, 2020 1:46 PM