D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
PR Professionals' energy and power portfolio already includes esteemed clients such as National Hydroelectric Power Corporation, Power Finance Corporation, and more
Aerocity Culinary Fest went beyond gastronomy, celebrating Lohri and Sankranti in a special festival spirit. A food blogger amplified the event through his channel, creating a digital resonance
In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Marwa Kaabour, Group Head of Marketing and Corporate Comm, AL Masaood, and Vineet Handa, Founder and CEO, of Kaizzen, engaged in a fireside chat at the e4m IPRCCC Conference