campaigns
India Today Influence is the influencer marketing arm of the India Today Group
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
Aryendra Khan Jun 15, 2026 5:41 PM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
e4m Staff May 31, 2026 3:44 PM
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
e4m Staff Sep 10, 2024 9:40 AM
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Payal Gwalani Jul 27, 2024 8:51 AM
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Kanchan Srivastava Jul 3, 2024 8:31 AM
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Shantanu David Nov 10, 2023 8:39 AM
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
exchange4media Staff Jun 30, 2023 9:15 AM
#PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign
exchange4media Staff Jun 19, 2023 1:33 PM
The new Father's Day ad from the brand lauds the role of dads as a financial guide
exchange4media Staff Jun 19, 2023 11:11 AM
On the occasion of Father's Day, we look back at some of the ads that showcased a nuanced portrayal of fatherhood
exchange4media Staff Jun 17, 2023 9:39 AM
The campaigns capture the essence of robustness and dependability of Rhino 600+
exchange4media Staff May 22, 2023 7:48 PM
Vijay Kunduri, RVP, OTT & CTV, PubMatic, shares critical measures of success for video campaigns
NATIVE CONTENT Apr 5, 2023 9:03 AM
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
Tanzila Shaikh Mar 24, 2023 9:12 AM
The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs
exchange4media Staff Mar 22, 2023 4:11 PM
Hamdard has revived its popular campaign, ‘Zindagi ka josh har dum’
exchange4media Staff Mar 21, 2023 6:53 PM
According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability
exchange4media Staff Dec 31, 2022 9:04 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Ritika Raj Oct 10, 2022 9:08 AM
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
exchange4media Staff Oct 3, 2022 1:23 PM
The ad campaign has been conceptualized by Kandid Kanvas & Social Cloud, and the production house is Bombay Film Company.
exchange4media Staff Oct 1, 2022 8:00 PM
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
Mansi Sharma Jun 20, 2022 8:43 AM
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
exchange4media Staff Jun 18, 2022 7:56 AM
The campaign driven by real-life situations shows the modern take on fathers
exchange4media Staff Jun 13, 2022 4:03 PM
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
exchange4media Staff Jun 13, 2022 7:09 AM
e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022
exchange4media Staff May 30, 2022 8:49 AM
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
exchange4media Staff May 17, 2022 8:28 AM
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
exchange4media Staff May 9, 2022 8:48 AM
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Mansi Sharma Apr 6, 2022 8:43 AM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
Ritika Raj Mar 16, 2022 8:27 AM
The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
Mansi Sharma Mar 3, 2022 8:39 AM
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
Mansi Sharma Feb 16, 2022 12:19 PM
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Kanchan Srivastava Feb 15, 2022 8:48 AM
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
exchange4media Staff Feb 12, 2022 8:39 AM
In 2021, Twitter India witnessed 2.9 million auto conversations that included branded content, new launches, and contests
Kanchan Srivastava Feb 9, 2022 8:42 AM
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
Mansi Sharma Jan 31, 2022 8:45 AM
