Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
The month-long activity commenced on 2nd August 2023
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
#PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign
The new Father's Day ad from the brand lauds the role of dads as a financial guide
A round-up all the good ads on dads this year
On the occasion of Father's Day, we look back at some of the ads that showcased a nuanced portrayal of fatherhood
The campaigns capture the essence of robustness and dependability of Rhino 600+
The new campaign is called ‘Rishte Bunte Hain Dil Se Hi’
Vijay Kunduri, RVP, OTT & CTV, PubMatic, shares critical measures of success for video campaigns
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs
Hamdard has revived its popular campaign, ‘Zindagi ka josh har dum’
According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
The ad campaign has been conceptualized by Kandid Kanvas & Social Cloud, and the production house is Bombay Film Company.
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
The campaign driven by real-life situations shows the modern take on fathers
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
In 2021, Twitter India witnessed 2.9 million auto conversations that included branded content, new launches, and contests
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
The awards ceremony will begin virtually at 6.30 pm
The brand's first 360-degree ad campaign has been designed and conceptualized by Havas Worldwide India
In today's 'Year-ender story of 2021' series, Gupta, Managing Partner, SPAG, shared that there is a need to present personalised campaign ideas in order to clearly reflect the communications thought
Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by
This is our first annual initiative to select the best impactful PR campaigns
exchange4media’s maiden initiative to honour campaigns that have brought about social change in the wake of the pandemic
Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
The first session of LEAP goes live on November 25 with team Dentsu India
The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results