Santosh Hegde moves on from Licious
Santosh Hegde joined Licious in January 2022 as VP of Marketing
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Licious appoints Karishma Gupta as CFO
Before Licious, Karishma Gupta was with Jubilant Foodworks
NCCS is broken, we need to move on: Shuvadip Banerjee
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
Today's consumers have many choices, we've to reach out to them differently: Marketers
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Sociowash wins digital mandate of UAE-based detergent brand Tide Arabia
The account will be managed by Sociowash's Mumbai team
MRSI launches new socio-economic classification system ISEC
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
Licious brings campaign to launch Mutton offerings in Tamil Nadu
The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
Sociowash to handle media mandate for Kenneth Cole New York and Tommy Hilfiger
Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains
Most creative spots we saw between December 1 and 15
Christmas comes early in new Licious ad
Santa makes a special appearance in this Christmas-special campaign by Licious
Sociowash Mumbai appoints Amisha Gulati as Business Head
Gulati previously worked as the Executive Vice President at Schbang
Licious shows what an ‘ultimate’ Sunday is in every Bengali household
Brand’s latest film showcases the revelry in Bengali households that centers around a great lunch with that hero mutton dish
Sociowash wins creative digital mandate for Sujata Appliances
The account will be handled by the agency’s Delhi headquarters
Licious welcomes Pujo season with an age-old battle of flavours
The ad showcases the rivalry between the Ghotis and the Bangals over culinary supremacy
Sociowash bags Lead’s social media mandate
The account will be handled by the agency’s Mumbai office
Sociowash wins Quantum Consumer Solutions' digital duties
The account will be handled by the agency’s Delhi headquarters
Licious brings famous foes – Clown, King & Colonel – together on Friendship Day
The film has been conceptualized and developed by the internal creative and content team at Licious
Sociowash wins creative and production mandate of Hyatt India Hotels
Sociowash will enhance the social media presence of Hyatt India Weddings Instagram Page
Best ads of the fortnight: Licious says 'sorry dads', Tata Tea sings grim rhymes
Our list of some of the best ads between June 1 and 15
Licious relieves dads of 'meat expert' duties ahead of Father's Day
The quirky film is an ode to dads and their steadfast service to their families, buying the juiciest mutton every Sunday
Sociowash bags eBay India’s integrated digital mandate
The agency will develop performance media strategies while deploying its video production and influencer marketing verticals
Licious Chief Revenue & Marketing Officer Prashant Verma moves on
Verma joined Licious in November 2021
Sociowash renews digital mandate with multiple brands under Viacom18
The agency’s Mumbai team will amplify the YME cluster's social media presence across digital channels
Tide & Sociowash put out campaign for Punjab Kings
The campaign spotlights Tide’s collaboration as Punjab Kings’ official laundry partner
Licious ups the game of drool & crave with new campaign
The campaign also has a quirky jingle
The Great Khali treats himself to Licious' All You Can Meat Buffet
Khali endorses the brand's latest offering on fresh meats
BMW Motorrad India awards digital & creative mandate to Sociowash
The agency will be responsible for handling BMW Motorrad India’s brand campaigns, influencer marketing, website, and SEO needs
Sagarika Bhattacharya joins TMRW as Head – Corporate Communications
Prior to this, she was leading the public relations mandate for Licious
Colors Bigg Boss associates with Licious
The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings
Century Plyboards crafts a compelling campaign for Alzheimer's awareness
The campaign is a part of its annual IP - CenturyHeroes in association with Sociowash
Anil Kapoor is inspired by Licious' nakhras in new TVC
The quirky campaign has been developed by Tilt Brand Solutions
Licious' Durga Pujo campaign highlights the gastronomic aspects of the festival
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
Disney Delicious to be launched on YouTube & social media platforms
This is in collaboration with home furnishing brand IKEA
Bombay HC dismisses PIL opposing non-veg food ads: 'Don't encroach on others' rights'
The PIL was filed by Jain charitable trusts who claimed that the ads were violating their rights to live in peace and privacy
Licious is not just a meat brand, it’s a holistic meat destination: Santosh Hegde
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
IPG’s Acxiom to set foot in India
The company already has a strong presence in the US, Europe and China markets
Licious unveils new campaign for biryani mix
The brand has launched a digital ad campaign on their social media platforms
Licious unveils new brand identity
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
Sociowash wins digital mandate for Viacom18’s music and english entertainment brands
The agency’s Mumbai branch will handle the digital media promotion duties
Licious lets the host shine in new ad
The brand campaign, developed by Tilt Brand Solutions, has three different short videos
ABBYs 2022: 3 international jury chairs appointed
Menno Kluin, Aricio Fortes and Myra Nussbaum are the three international jury members
Licious ropes in Mallika Dua, Patralekhaa & Nidhi Singh for Women’s Day campaign
In the films, the three women express their love for meat
Licious ropes in Vidyanand Krishnan as Chief Customer Officer
Apart from Krishnan, the D2C unicorn also appointed Meeta Aggarwal as Chief Financial Officer
Alia & Dulquer get greedy for Kopiko in Coffee-licious campaign
The brand has signed up the actors as its new brand ambassadors
WATConsult bags ORM & digital listening mandate for Licious
Account was won following a multi-agency pitch
Youthbeat bags mandate for upGrad's new Campus Ambassador program
The mandate includes managing all activities of the program including recruitment of student ambassadors from top universities
Licious appoints Vakul Agarwal as Vice President - Growth
Prior to this, Agarwal was with Grofers (now Blinkit) for 6.5+ years
Disney+ Hotstar's Santosh Hegde joins Licious as VP - Marketing
Prior to Disney+ Hotstar, Hegde was with Marico for seven years in various roles
Licious appoints Sanket Venkatesh Prabhu as VP– Research & Development
Venkatesh has 18+ years of experience in the food industry
Licious names Prashant Verma as Chief Revenue Officer
Verma brings over 15 years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors