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Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
Kanchan Srivastava Feb 28, 2024 9:09 AM
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Chehneet Kaur Feb 22, 2024 8:58 AM
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Staff Feb 21, 2024 4:10 PM
The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
e4m Staff Jan 4, 2024 10:59 AM
Santa makes a special appearance in this Christmas-special campaign by Licious
e4m Staff Dec 15, 2023 10:23 AM
Brand’s latest film showcases the revelry in Bengali households that centers around a great lunch with that hero mutton dish
e4m Staff Nov 20, 2023 1:36 PM
The ad showcases the rivalry between the Ghotis and the Bangals over culinary supremacy
The account will be handled by the agency’s Mumbai office
exchange4media Staff Sep 14, 2023 10:26 AM
The account will be handled by the agency’s Delhi headquarters
exchange4media Staff Aug 17, 2023 3:40 PM
The film has been conceptualized and developed by the internal creative and content team at Licious
exchange4media Staff Aug 5, 2023 6:00 PM
Sociowash will enhance the social media presence of Hyatt India Weddings Instagram Page
exchange4media Staff Jul 5, 2023 11:45 AM
The quirky film is an ode to dads and their steadfast service to their families, buying the juiciest mutton every Sunday
exchange4media Staff Jun 14, 2023 4:51 PM
The agency will develop performance media strategies while deploying its video production and influencer marketing verticals
exchange4media Staff Jun 8, 2023 2:41 PM
The agency’s Mumbai team will amplify the YME cluster's social media presence across digital channels
exchange4media Staff Jun 1, 2023 1:17 PM
The campaign spotlights Tide’s collaboration as Punjab Kings’ official laundry partner
exchange4media Staff May 25, 2023 12:22 PM
The agency will be responsible for handling BMW Motorrad India’s brand campaigns, influencer marketing, website, and SEO needs
exchange4media Staff Feb 15, 2023 11:32 AM
Prior to this, she was leading the public relations mandate for Licious
exchange4media Staff Jan 5, 2023 12:59 PM
The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings
exchange4media Staff Dec 15, 2022 12:26 PM
The campaign is a part of its annual IP - CenturyHeroes in association with Sociowash
exchange4media Staff Nov 8, 2022 10:38 AM
The quirky campaign has been developed by Tilt Brand Solutions
exchange4media Staff Nov 5, 2022 9:50 AM
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
exchange4media Staff Oct 3, 2022 1:55 PM
The PIL was filed by Jain charitable trusts who claimed that the ads were violating their rights to live in peace and privacy
exchange4media Staff Sep 27, 2022 11:00 AM
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
Nilanjana Basu Sep 27, 2022 8:49 AM
The company already has a strong presence in the US, Europe and China markets
Kanchan Srivastava Jul 28, 2022 8:19 AM
The brand has launched a digital ad campaign on their social media platforms
exchange4media Staff Jul 19, 2022 12:12 PM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
The agency’s Mumbai branch will handle the digital media promotion duties
exchange4media Staff May 13, 2022 11:45 AM
The brand campaign, developed by Tilt Brand Solutions, has three different short videos
exchange4media Staff Apr 19, 2022 1:07 PM
Menno Kluin, Aricio Fortes and Myra Nussbaum are the three international jury members
exchange4media Staff Mar 29, 2022 10:18 AM
Apart from Krishnan, the D2C unicorn also appointed Meeta Aggarwal as Chief Financial Officer
exchange4media Staff Feb 11, 2022 12:14 PM
The brand has signed up the actors as its new brand ambassadors
exchange4media Staff Feb 1, 2022 12:18 PM
The mandate includes managing all activities of the program including recruitment of student ambassadors from top universities
exchange4media Staff Jan 24, 2022 1:51 PM
Prior to this, Agarwal was with Grofers (now Blinkit) for 6.5+ years
exchange4media Staff Jan 12, 2022 12:05 PM
Prior to Disney+ Hotstar, Hegde was with Marico for seven years in various roles
exchange4media Staff Jan 3, 2022 7:18 PM
Venkatesh has 18+ years of experience in the food industry
exchange4media Staff Dec 16, 2021 12:51 PM
Verma brings over 15 years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors
exchange4media Staff Dec 1, 2021 1:51 PM
