Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Prior to this, Brock was with Costa Coffee for three years
Filter Coffee Co. will manage Bharat Vedica's social and digital media strategies and influencer partnerships
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
The fourth edition of the conference will be held in Chennai on 24 January 2024
The agency will be focusing on putting the coffee brand further on the Indian map
The 360-degree campaign includes, OOH, print ads, digital, social media and in-store consumer journey
The campaign has been planned for the company's home turn in New Delhi/NCR area for a period of two months
Media Monks has conceptualised and created the campaign for the company's latest offering 'Tata Coffee Grand Premium’
Singh has over 14 years of experience in Marketing, Brand Strategy and Communication across North and South India
Beanly has been founded by Rahul Jain and Samayesh Khanna
The account will be handled by the agency's Mumbai office
The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office
The announcement was made at D23 Expo, the global Disney fan event
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
The chat show will stream on Disney+ Hotsar
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
The brand is planning to expand its online and offline footprint Pan-India, and will utilize the fresh capital for marketing and distribution purposes
The brand has signed up the actors as its new brand ambassadors
The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
Through the TVC, CCL drives national awareness for its premium brand launched exclusively for India
Drawing on deep cultural insights and end-user behaviour, BRU steps up its consumer engagement with relatable and value-driven storytelling
Malik – Divisional Chief Executive - Food Business, ITC shared insights on how companies can stay ahead of the digital curve at the e4m eTechmanch
The account was won in a multi-agency pitch
The agency will be handling Digital Marketing and Strategy along with Content Production, Social Media Management, Influencer Management, Content Strategy & Creation for the brand
The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front
The agency will be handling the brand's social media management, creative photography, ad creative management, influencer & celebrity management
iD’s campaign will be launched on all major OTT platforms, TV channels (in Karnataka) and social media platforms
Experts state that the guidelines are a welcome move to bring some sanity to social media
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
The agency will be handling end-to-end duties including, Social Media, Content, Shoots, Performance Marketing and Influencer Marketing for the brand in India
Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
Hegde assumed the new role on December 7
The campaign has been conceptualized and produced by Happy Unicorn
Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers
The platform features an array of domestic and international coffees, coffee machines, merchandise, accessories and more
The agency will be handling the social media presence for the brand's entire range of luxury products in the India region
The account was won in a multi-agency pitch
The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK
Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio
Wow! Momo kiosks will be placed in CCD outlets in the country to create a wider reach and network
The report shows that searches for ‘Dalgona coffee recipe at home' saw a 5,000% spike
This campaign will include e-certified virtual sessions which will aim to guide employees to make their own cup of Barista-style coffee at home
Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods