UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
communications
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
launches global partners
Global will be a collective platform, forming an exclusive alliance of independent agency
From AI to AR: Top trends defining the future of advertising
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
80 dB Communications bags PR mandate for Experion Technologies
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Bridging cultures, boosting brands
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
GreyMatters Communications unveils 'Image Ki Raksha' campaign on Raksha Bandhan
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
Ranbir Kapoor and Alia Bhat face off in FabriCare campaign directed by Karan Johar
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
PRCAI launches new client-consultancy partnership charter
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
Navigating the streaming wave: Challenges and opportunities for modern advertisers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Eli Lilly and Company ropes in Shikha Arora as Associate Director - Corp Communications
Her previous stint was with Baxter International Inc.
Bharatendu Kabi joins JSW as Executive VP and Group Head - Media & Communications
He was with Hero MotoCorp for 19 years
HP looking for Head of Communications
As per the company post, the Communications Manager for India will be accountable for developing, driving, and executing the overall communications strategy
Mother’s Recipe awards creative mandate to 82.5 Communications
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Programmatic Advertising: Shaping the new era of digital marketing
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Varghese M Thomas named Tata Electronics Global Head of Communications
Thomas is a seasoned communications professional with over 26 years of experience
Storytelling in PR: Crafting compelling narratives for brands
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
e4m to unveil top 25 agencies and brands list 2024
The fifth annual list will honour and celebrate the remarkable work of agencies and brands with Best-In House Communications Professionals
Kaizzen bags undisclosed funding from Maven Corporate Advisors
This investment has shifted the stakeholder structure, with Maven now holding a majority stake of 76%, while Vineet Handa and co-promoter Puja Handa's shares have decreased to 24%
Advertising to Gen Z: Strategies for a digital-first generation
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Artificial Intelligence – PR industry’s new friend or frenemy?
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Bloomingdale Public Relations appoints Vikram Kharvi as CEO
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
PR professionals should own the space of purpose: Experts
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
Manas Mishra’s Mediant Communications completes 10 years
Manas Mishra, Managing Director at Mediant Communications, took to social media to celebrate the milestone
Advertising is ubiquitous and, in many cases, obnoxious & intrusive
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
Urban Gourmet India ropes in Mukta Lad as Head of Communications
Previously, Lad honed her journalistic skills at various esteemed organizations
Tute Consult joins global independent PR & strategic communications network Palomar
Tute Consult will lead the network’s India mandate
Jyotiraditya Scindia appointed Union Communications Minister
Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications
Are podcasts becoming the new strategies for PR?
Industry experts discuss what works and what doesn’t in the PR industry with regards to podcasts at the e4m PR 40 under 40 Summit in Delhi
Effective communication is a vital leadership skill: Purnima Sahni Mohanty, AWS
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
‘Impulsive Travel’ takes precedence: Young Indian globetrotters chase unique adventures
FINN Partners unveils #FutureofTravel report - Impulse and affluence: Understanding spend trends among India's young globetrotters
Walk the talk: Building narratives for sustainability
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Indu Sharma joins Siemens as VP, Communication
Before Siemens, she was working as Senior GM Communications at Schneider Electric
Paytm launches campaign for its payment solutions
The ad films are set to go live across various media channels
Mansi Tiwari Somvashi joins Tata Communications as AVP and Global Head - Corp Comm
Before joining Tata Communications, Mansi Tiwari was at Marico for three years
BLS International names Pallavi Mohan as Corporate Communications Head (Global)
Mohan holds over 20 years of global working exposure in marketing and communications
Puneet Gupta is Head of Communications, INOX Air Products & INOX India
Previously, he was working as DVP - Corporate Communications at PVR INOX Ltd
Jindal Steel ropes Arpana Kumar Ahuja as Chief Corporate Brand and Communications
Ahuja is one of the most respected and well-known PR professionals in India
Stoxkart reaches out to trading aficionados in new ad
The film has been conceptualized by Pulp Strategy Communications
Anurag Gupta named CEO of The Womb
Anurag Gupta was previously the Chief Operation Officer at ada, Kuala Lumpur, Malaysia
What makes The Mavericks a maverick agency
Chetan Mahajan shares the five key differentiators that make the Mavericks truly unique in the industry
e4m DigiOne Awards 2023: 6 metals for Britannia, 10 for The Womb Communications
The other key winners include Nestle India Limited, Amazon miniTV, Jagran New Media and Schbang
LG Electronics India awards external communications mandate to Avian WE
Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement
Kiran Ramamurthy of Media.Monks to join Ogilvy’s 82.5 Communications as CEO
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
GreyMatters Communications wins AI-powered start-up Daakia’s mandate
Daakia is a super app for social and business communication
LS Digital onboards Kaizzen as PR and Communications Partner
Kaizzen will manage LS Digital's communication strategy, media relations, and corporate reputation
My inspiration stems from the dynamic nature of comms industry: Shalini Gupta
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
Value 360 Communications becomes official PR Partner for the 71st Miss World Pageant
The event will take place in India from February 18th to March 9th, 2024
Key Communications launches Key Comm Green to pioneer green publicity in India
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
Top 20 communications professionals to watch out for in 2024
exchange4media presents its fourth list of the Top 20 communications professionals who embody the spirit of innovation, resilience, and forward-thinking prowess