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Q-comm players pulled back their core marketing plank of 10-minute delivery, will this lead to a massive overhaul of their advertising?
e4m Staff Jul 14, 2026 10:48 AM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
e4m Staff Jun 18, 2026 11:09 AM
Colleagues, political leaders paid tribute to Amit Tiwari, remembering his contribution to journalism
e4m Staff Jun 18, 2026 10:50 AM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 18, 2026 10:46 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:59 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
e4m Staff May 31, 2026 4:27 PM
The CBI had previously challenged the Delhi High Court's decision quashing the case against Rai
e4m Staff Mar 17, 2026 1:00 PM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
e4m Staff Jan 16, 2026 12:44 PM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 11:57 AM
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
The brand won the gold metals across categories for their creativity, innovation and excellence
Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
The launch will also be supported by a 360-degree communication campaign
Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2
Shantanu David Jul 25, 2024 9:06 AM
The brand won 14 metals, including 9 golds and 5 silver metals across categories for their outstanding work and innovation
e4m Desk Jul 19, 2024 11:10 PM
Abhinav Kapoor will lead the Del Monte Foods Senior Leadership Team across all functions and steer the long-term strategy for the business and the company
The division bench has said it was a bit concerned about X Corp’s ‘locus and was not behaving like an intermediary’
e4m Staff Jul 3, 2024 11:56 AM
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Sohini Ganguly Jun 28, 2024 9:06 AM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
e4m Staff Jun 16, 2024 3:42 PM
84% of the shareholders approved Manoj Dobhal as CEO who was appointed as the chief executive in May last year
The association has been forged to create co-branded chocolate innovations in key markets
e4m Staff Jun 14, 2024 10:21 AM
The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"
The penalties have been imposed for failing to comply with provisions under the Companies Act
The actor has complained against infringement of his trademark on the slang 'Bhidu'
e4m Desk May 15, 2024 11:25 AM
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more
Shantanu David Apr 26, 2024 8:20 AM
The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor
e4m Staff Apr 23, 2024 6:14 PM