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Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM

Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2
Shantanu David Jul 25, 2024 9:06 AM

The brand won 14 metals, including 9 golds and 5 silver metals across categories for their outstanding work and innovation
e4m Desk Jul 19, 2024 11:10 PM

The division bench has said it was a bit concerned about X Corp’s ‘locus and was not behaving like an intermediary’
e4m Staff Jul 3, 2024 11:56 AM

The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Sohini Ganguly Jun 28, 2024 9:06 AM

Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
e4m Staff Jun 16, 2024 3:42 PM

The association has been forged to create co-branded chocolate innovations in key markets
e4m Staff Jun 14, 2024 10:21 AM

The actor has complained against infringement of his trademark on the slang 'Bhidu'
e4m Desk May 15, 2024 11:25 AM

Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more
Shantanu David Apr 26, 2024 8:20 AM

The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor
e4m Staff Apr 23, 2024 6:14 PM

Previously, Kale was the Chief Executive Officer of Tata Power Western Odisha Distribution Limited (TPWODL)
e4m Staff Apr 22, 2024 4:04 PM

The campaign, by Wavemaker, promotes imagination among kids through the concept of animated virtual friends
e4m Staff Mar 27, 2024 1:02 PM

The MDF company has been onboarded as the team's Principal Sponsor for the second time
e4m Staff Mar 26, 2024 12:21 PM

While Wavemaker India took home the Best Media Agency of the Year award, Mondelez India Foods bagged the Best Media Client of the Year honour
e4m Staff Mar 23, 2024 8:04 AM

This collaboration marks Fixderma's inaugural foray into cricket sponsorship
e4m Staff Mar 21, 2024 12:49 PM

In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Simran Sabherwal Mar 20, 2024 1:08 PM

Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Shantanu David Mar 15, 2024 8:51 AM

The court upheld Sessions Court judgement against Bloomberg, that had ordered the platform to take down the defamatory article against the company
e4m Staff Mar 14, 2024 6:18 PM

As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
e4m Staff Feb 16, 2024 2:56 PM

Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India as a market and more
Sohini Ganguly Feb 13, 2024 8:37 AM

The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM

Nitin Saini, Vice President - Marketing of Mondelez India Foods, spoke about the company acing the game of building iconic brands at the India Brand Conclave 2024
Sohini Ganguly Feb 2, 2024 4:57 PM

Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
e4m Staff Jan 31, 2024 12:56 PM