del
zee FIFA?blur=25

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

e4m Staff 11 hours ago

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja jain 11 hours ago

How Google's lucrative ‘grey zone’ turned black and white?blur=25

Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja jain 11 hours ago

Anjana Om Kashyap and TV Today Network Sue Khan Sir for Defamation?blur=25

The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector

e4m Staff Jun 8, 2026 5:13 PM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

e4m Staff May 31, 2026 4:27 PM

zee network?blur=25

The case was filed before the Delhi High Court on April 3

e4m Staff May 6, 2026 2:19 PM

SC dismisses CBI plea against Upendra Rai, upholds Delhi HC order in major relief?blur=25

The CBI had previously challenged the Delhi High Court's decision quashing the case against Rai

e4m Staff Mar 17, 2026 1:00 PM

TV?blur=25

The next hearing has now been scheduled for 12 February 2026

e4m Staff Jan 28, 2026 3:49 PM

Delhi HC set to examine 12-minute TV ad cap soon; industry awaits clarity?blur=25

Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming

e4m Staff Jan 16, 2026 12:44 PM

YouTuber Bhuvan Bam?blur=25

The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights

Shalinee Mishra Jan 14, 2026 11:57 AM

internatiol?blur=25

New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.

Owais Nov 20, 2025 12:58 PM

McCann?blur=25

Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson

e4m Staff Nov 14, 2024 8:14 AM

Michael Del Pozzo?blur=25

In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher

e4m Staff Sep 6, 2024 1:10 PM

Mondelez India?blur=25

The brand won the gold metals across categories for their creativity, innovation and excellence

e4m Desk Aug 29, 2024 4:55 PM

Pamela Forbus?blur=25

Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America

e4m Desk Aug 8, 2024 11:56 AM

Absolute Sports DeltiasGaming.Com?blur=25

The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US 

e4m Staff Aug 6, 2024 1:06 PM

zoamto?blur=25

The advertising & promotion expenses stood at Rs 396 crore

e4m Staff Aug 2, 2024 9:49 AM

cabbury silk dessert?blur=25

The launch will also be supported by a 360-degree communication campaign

e4m Staff Aug 1, 2024 1:40 PM

Llama 3.1 Meta?blur=25

Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2

Shantanu David Jul 25, 2024 9:06 AM

e4m IDMA 2024 Mondelez India?blur=25

The brand won 14 metals, including 9 golds and 5 silver metals across categories for their outstanding work and innovation

e4m Desk Jul 19, 2024 11:10 PM

Cadbury Fuse?blur=25

The campaign is helmed by a TVC titled ‘Bhookhe Pet Na Ho Payega’

e4m Staff Jul 15, 2024 2:03 PM

Abhinav Kapoor Del Monte?blur=25

Abhinav Kapoor will lead the Del Monte Foods Senior Leadership Team across all functions and steer the long-term strategy for the business and the company

e4m Staff Jul 4, 2024 3:56 PM

Rajat Sharma?blur=25

The division bench has said it was a bit concerned about X Corp’s ‘locus and was not behaving like an intermediary’

e4m Staff Jul 3, 2024 11:56 AM

data deluge?blur=25

The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts

Sohini Ganguly Jun 28, 2024 9:06 AM

dead mouse chocolate syrup?blur=25

Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating

Payal Gwalani Jun 26, 2024 9:29 AM

cannes lions 2024?blur=25

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut

e4m Staff Jun 16, 2024 3:42 PM

Dish TV?blur=25

84% of the shareholders approved Manoj Dobhal as CEO who was appointed as the chief executive in May last year

e4m Desk Jun 15, 2024 9:06 AM

Mondelēz International Lotus Bakeries Biscoff?blur=25

The association has been forged to create co-branded chocolate innovations in key markets

e4m Staff Jun 14, 2024 10:21 AM

edelweiss life insurance?blur=25

The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"

e4m Staff Jun 3, 2024 4:29 PM

LinkedIn India Satya Nadella?blur=25

The penalties have been imposed for failing to comply with provisions under the Companies Act

e4m Desk May 23, 2024 9:57 AM

Jackie Shroff?blur=25

The actor has complained against infringement of his trademark on the slang 'Bhidu'

e4m Desk May 15, 2024 11:25 AM

Anant Nath Delhi Press?blur=25

Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more

Shantanu David Apr 26, 2024 8:20 AM

greenpanel?blur=25

The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor

e4m Staff Apr 23, 2024 6:14 PM

Gajanan Sampatrao Kale?blur=25

Previously, Kale was the Chief Executive Officer of Tata Power Western Odisha Distribution Limited (TPWODL)

e4m Staff Apr 22, 2024 4:04 PM

Thierry Delaporte?blur=25

Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1

e4m Staff Apr 8, 2024 9:07 AM

new AI law?blur=25

Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill

e4m Desk Apr 5, 2024 9:02 AM

Suniet Bezbaroowa?blur=25

This is his second stint with the company after having worked at Deloitte for over 10 years between 2011 and 2021

e4m Staff Apr 4, 2024 4:03 PM

rishabh pant fixderma?blur=25

Fixderma's campaign for its sunscreen brand also features other Delhi Capitals players like Mitchell Marsh, Kuldeep Yadav, and Axar Patel

e4m Staff Apr 4, 2024 1:51 PM

Bisleri?blur=25

The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru

e4m Staff Apr 1, 2024 6:18 PM

Tang?blur=25

The campaign, by Wavemaker, promotes imagination among kids through the concept of animated virtual friends

e4m Staff Mar 27, 2024 1:02 PM

Greenpanel delhi capitals?blur=25

The MDF company has been onboarded as the team's Principal Sponsor for the second time

e4m Staff Mar 26, 2024 12:21 PM

Wavemaker India Mondelez India EMVIES 2024?blur=25

While Wavemaker India took home the Best Media Agency of the Year award, Mondelez India Foods bagged the Best Media Client of the Year honour

e4m Staff Mar 23, 2024 8:04 AM

Fixderma Delhi Capitals?blur=25

This collaboration marks Fixderma's inaugural foray into cricket sponsorship

e4m Staff Mar 21, 2024 12:49 PM

Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance?blur=25

In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited

Simran Sabherwal Mar 20, 2024 1:08 PM