Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Divya Kulshreshtha, Account Manager, Archetype India, deliberates on various trends in the industry and her plans ahead
While unveiling the dentsu-e4m Digital Advertising report on Feb 1, Divya Karani, Vinod Thadani, and Abheek Biswas talked about the growing acceptance of digital for personal and business purposes
Suriyanarayanan will lead media investments for Reckitt and play an integral role in developing dentsu Media’s investment model and portfolio, the company said
The issue contains multiple innovations like an 8-page panorama and French window with content designed for promoting the Vaccination drive which under the current scenario needs attention
Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani, CEO, dentsu X India, shares how companies can utilise the opportunities