economy
A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning and networking experiences
e4m Staff Apr 10, 2024 8:51 AM
Full discussion will be aired on ET NOW on Friday at 7:30 p.m. and Saturday at 8:30 p.m
e4m Staff Feb 16, 2024 5:56 PM
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Shantanu David Feb 14, 2024 8:49 AM
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Chehneet Kaur Feb 9, 2024 11:49 AM
The issue looks at various factors which will be at play to accelerate the Indian economy in 2024
The issue explores the resurgence in India’s experiential economy with key insights from industry captains
e4m Staff Oct 5, 2023 11:40 AM
It was an hour-long conversation at the PM's 7, Lok Kalyan Marg office with Network 18 Editors
exchange4media Staff Sep 5, 2023 7:28 PM
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Piali Dasgupta Aug 31, 2023 11:42 AM
TechManch 2023 saw experts discuss how AI can shape the future of the creator economy
exchange4media Staff Aug 11, 2023 11:48 AM
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Nilanjana Basu Jul 4, 2023 9:18 AM
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
exchange4media Staff May 30, 2023 10:21 AM
Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
exchange4media Staff Apr 5, 2023 6:17 PM
The digital marketing agency will undertake the brand's media strategy and overall media buying across all the digital platforms
exchange4media Staff Feb 7, 2023 3:48 PM
At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts discussed customer expectations in the new digital economy
exchange4media Staff Feb 7, 2023 3:27 PM
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
Shantanu David Jan 27, 2023 8:32 AM
Policymakers, regulators, senior bankers & financial service executives, fintech, and big-tech companies will dissect key trends and banking industry issues
exchange4media Staff Jan 12, 2023 3:34 PM
YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads
Shantanu David Dec 23, 2022 9:01 AM
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
Nilanjana Basu Dec 19, 2022 8:42 AM
The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms
exchange4media Staff Feb 22, 2022 11:50 AM
Myntra Fashion Superstar aims to identify India’s next big fashion influencer. The show is now up for its third season
exchange4media Staff Nov 10, 2021 8:17 AM
Agency to strategize and manage the brand's overall communication and digital presence
exchange4media Staff Feb 3, 2021 4:22 PM
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
exchange4media Staff Jan 22, 2021 4:11 PM
Economic indicators for August and September indicate that the recovery of the Indian economy is underway
exchange4media Staff Oct 19, 2020 2:14 PM
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
exchange4media Staff Sep 21, 2020 4:04 PM
Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy
Misbaah Mansuri Aug 18, 2020 8:33 AM
The Times of India today brought out editions with a total of 60 pages in Mumbai; 72 pages in Gurgaon; 58 pages in Delhi; 78 pages in Hyderabad; 52 pages in Bengaluru and 46 pages in Chennai
exchange4media Staff Aug 15, 2020 2:47 PM
As part of the virtual series, industry experts spoke of how brands must strengthen their consumer connect in non-metros to accelerate recovery and growth in a COVID market environment
exchange4media Staff Aug 13, 2020 11:15 AM
India Revival Mission conducts a series of curated initiatives through discourses and deliberations with global visionaries, key policymakers, influencers and corporate leaders
exchange4media Staff Aug 4, 2020 2:31 PM
The account’s access was restricted until the verification process was completed and is now fully functional
exchange4media Staff Jun 6, 2020 7:06 PM
The app clocked more than five million downloads since it was introduced, riding on the anti-China sentiments in the country
exchange4media Staff Jun 3, 2020 2:10 PM
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Misbaah Mansuri Jun 1, 2020 9:29 AM
The opportunity is open to social media influencers or professionals pertaining to content development, graphic design, media planning, video production, editing, photography or tech background
exchange4media Staff May 28, 2020 5:17 PM
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
exchange4media Staff May 21, 2020 4:45 PM
Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat
exchange4media Staff Mar 28, 2020 9:21 AM
At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years
exchange4media Staff Feb 14, 2020 8:40 AM
The findings are based on an in-depth study conducted across 6,000 MSMEs
exchange4media Staff Jan 30, 2020 1:12 PM
The mandate tasks the agency with precision targeting on digital portals
exchange4media Staff Jan 7, 2020 1:36 PM
