Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning and networking experiences
Full discussion will be aired on ET NOW on Friday at 7:30 p.m. and Saturday at 8:30 p.m
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
The issue looks at various factors which will be at play to accelerate the Indian economy in 2024
The issue explores the resurgence in India’s experiential economy with key insights from industry captains
It was an hour-long conversation at the PM's 7, Lok Kalyan Marg office with Network 18 Editors
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
TechManch 2023 saw experts discuss how AI can shape the future of the creator economy
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
The digital marketing agency will undertake the brand's media strategy and overall media buying across all the digital platforms
At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts discussed customer expectations in the new digital economy
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
Policymakers, regulators, senior bankers & financial service executives, fintech, and big-tech companies will dissect key trends and banking industry issues
YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms
Myntra Fashion Superstar aims to identify India’s next big fashion influencer. The show is now up for its third season
Agency to strategize and manage the brand's overall communication and digital presence
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
Economic indicators for August and September indicate that the recovery of the Indian economy is underway
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
Mitra, the CEO of Titan, shares the intricacies of their recent campaign and how they plan to encourage consumers to invest in at least one non-essential item to help move the cycle of the economy
The Times of India today brought out editions with a total of 60 pages in Mumbai; 72 pages in Gurgaon; 58 pages in Delhi; 78 pages in Hyderabad; 52 pages in Bengaluru and 46 pages in Chennai
As part of the virtual series, industry experts spoke of how brands must strengthen their consumer connect in non-metros to accelerate recovery and growth in a COVID market environment
India Revival Mission conducts a series of curated initiatives through discourses and deliberations with global visionaries, key policymakers, influencers and corporate leaders
The account’s access was restricted until the verification process was completed and is now fully functional
The app clocked more than five million downloads since it was introduced, riding on the anti-China sentiments in the country
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
The opportunity is open to social media influencers or professionals pertaining to content development, graphic design, media planning, video production, editing, photography or tech background
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat
At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years
The findings are based on an in-depth study conducted across 6,000 MSMEs
The mandate tasks the agency with precision targeting on digital portals